college – One Sport Voice

March 18, 2014September 24, 2017

Basketball & Brackets Matter: The Case for a Perfect Women’s Bracket Challenge

The 2014 March Madness NCAA D-I basketball brackets for the men and women are now set. Teams are anxiously awaiting play. I love March Madness, but I am awaiting something different….word from Warren Buffett. I have tweeted Mr. Buffett (@WarrenBuffett) and Quicken (@quickenloans) to inquire if they were going to also offer a “perfect women’s bracket” contest, as they are offering a $$BILLION dollars$$ for a perfect men’s bracket. No reply.

It isn’t that I want two chances of winning a BILLION dollars (No one is going to win, the odds are 1 in 9 quintillion), it is the message being communicated by offering only a men’s bracket and who benefits from this “perfect bracket” challenge that is the problem.

Women’s sport and female athletes are continuously striving against minimal media coverage to be taken seriously and lauded for their athleticism (to go more in depth on this topic, watch a new documentary on “Media Coverage and Female Athletes”). By offering only a perfect men’s bracket challenge, Buffett & Co. are reinforcing the idea that men’s sport and male athletes are more talented, important, valued, and worthy.

Offering a perfect women’s bracket could of been a win-win and is a missed opportunity:

1. Quicken could have potentially garnered more new home loan clients (which is their goal!), and Buffett could of possibly made more profit (no one is sure exactly what his deal is with Quicken, but it isn’t $0!).

2. It would communicate in equal ways that women’s sport is and female athletes are worthy, valued, exciting and deserving.

3.It might have also inadvertently or directly increased interest in women’s basketball—especially in a demographic that is typically deemed “uninterested” (18-35 year old males).

Why does interest matter? “Lack of interest” by males, who are coveted by sport marketers and sport editors, is used as proof and proxy that “everyone” is uninterested in women’s sport–a statement that is completely false (not all young men are uninterested in women’s sport, and outside that demographic women’s sport fans abound!). Lack of interest is often used as a reason for not promoting or covering women’s sport. Many people are very interested in women’s sport, and particularly women’s college basketball as evidenced by increasing attendance, steady ESPN viewership, and expansion of women’s game coverage. Creating hype around the women’s bracket by offering $1B is a perfect way to bring in new fans, generate interest, and communicate the value inherent in women’s sport, some of which would likely be sustained because “they” (i.e., new fans) would watch, monitor brackets, and see that women’s teams are also exciting and talented!

People love March Madness and love to fill out brackets. College basketball and brackets matter. Placing more value (literally) on the men’s bracket, communicates what and who is valued and worthy, as well as who and what is not.

December 19, 2013

RELEASED: New Reports on Women College Coaches

Did you know that in the 40+ years after the passage of Title IX, female sport participation is at an all-time high but the percentage of women coaching women at the collegiate level has declined from 90+% in 1974 to near an all-time low today of 40%? While the number of collegiate coaching opportunities is also at a record high, only 20% of all college coaching positions for men’s and women’s teams are filled by women.

Today we (meaning the Tucker Center & the Alliance of Women Coaches) released a research series, 2 report cards and infographic on the status of women college coaches at 76 of the biggest NCAA D-I athletics programs. This work is the culmination of many people’s efforts. The purpose of this initiative is to increase the number of women in the coaching profession, generate awareness, and hold institutions accountable. I hope you will check out the reports and infographic and read the article Christine Brennan wrote in USA Today about the report.

Here are some key take-aways from the reports:

As the position became more visible and arguably powerful from graduate assistants, to assistant coaches, to head coaches, women occupied those positions less frequently.
In one academic year the percentage of women head coaches declined from 40.2% to 39.6%
Only ONE school, Cincinnati at 80%, was awarded an A for the percent of women head coaches
An equal number of schools got above average grades of A’s and B’s as got F’s (11 each). To see which schools passed and failed, or where your school stacked up, click on the infographic.
Two sports had 100% female head coaches (field hockey, synchronized swimming) while five sports had ZERO (0%) (water polo, bowling, skiing,, sailing, squash)
The B1G Ten (46.1%) conference had the most female head coaches of the 6 conferences we examined (ACC, Big East, Big 12, SEC, PAC 12), the SEC had the lowest (33.3%)
66 of 886 head coach positions turned over from 2012-13 to 2013-14. Out of those 66 positions 74.2% of all coach vacancies were filled by men resulting in a net gain of five head male coaches, thus the decline in the percentage of women head coaches.
7 schools increased the % of female head coaches in one academic year, while 13 decreased.

To read more about why this research matters, grading criteria, methodology and more specifics on processes go to the reports.

December 21, 2011

How to Change to Culture of Youth Sport?

This week I talked with a local writer, Meagan Frank, who is writing a book about youth sport. She asked some great questions and as a sport parent she sees the toxic climate that permeates some youth sport contexts, and wants to do something about it. She read my blog about my thoughts on how the professionalized model of youth sport won’t change unless college sport is reformed. I think that until athletic scholarships aren’t the means to an end for sport participation for some (most?) kids and their parents, that the professionalization of youth sport will continue (i.e., year round training, early sport specialization, travel teams that cut kids at younger and younger ages).

What would youth sport look like if millions of families weren’t pursuing a college athletic scholarship? Would more athletes play only for the love of the game? Would they have more fun? Would they enjoy their experience more? Would they worry less about what team and at what level they play? Would the parents yell and scream less on the sidelines? Would fewer kids get burned out or chronically injured? Would fewer kids drop out of sport?

Meagan asked me one question that has stuck in my mind: If you could pick one thing to change about youth sports that would make a difference, what would it be? I had to pause a moment because there are so MANY things to change. I wanted to pick the the least common denominator, the one policy that I think would effect the greatest change.

My answer: Mandate equal playing time for all kids up until the age of 14.

In a previous blog post on playing time in youth sport I specified a model of “Playing Time Considerations” which included the many factors that go into making decisions about playing time. In that blog I included a quote by a colleague, “playing time is not a reward for displaying virtue, it is a means for developing virtue.” Playing time is also a means for developing skill and mental toughness. You cannot improve if you sit on the bench. You also don’t develop if you quit because you never play, or you are cut because the coach doesn’t think you are good enough to play…and you haven’t hit puberty yet. Equal playing time is crucial up until puberty so that early and late developers get an equal chance to DEVELOP, play and have fun.

By creating an equal playing time policy in all sports, at all levels of play (i.e., developmental leagues, rec, in house, elite travel teams), it would change the culture of youth sport. The culture would be more about developing skill for ALL kids. Even on elite travel teams where all the kids are highly skilled and talented, some kids still play more than others (although they pay the same very high fees to play on the team). This does not seem right or fair or good for psychological, social, physical or moral development. All teams would strive to win, but at least all the kids would have an equal role in the outcome.

What do you think?

December 16, 2010

Predictions on media coverage about UConn Women’s Basketball winning streak

I have a couple predictions about how the media will talk about the UConn women’s basketball team as they (hopefully) tie and break UCLA’s record of the most wins in a row in college D-I basketball. Given the scarce coverage of this exciting and historic event which Christine Brennan wrote about in USA Today, it will be interesting to see if my predictions come true. Read Geno Auriemma’s comments about the streak here, including this quote, “The reason everybody is having a heart attack the last four or five days is a bunch of women are threatening to break a men’s record, and everybody is all up in arms about it.”

If UConn breaks the UCLA record…

Prediction 1: The lack of parity in women’s basketball will be highlighted. UConn’s domination will be attributed to a lack of talent among the other teams. I wasn’t around for the UCLA streak, but I’m guessing no one said Wooden’s teams amassed their streak due to a weak field of opponents. The sanctity of the UCLA streak will remain intact.

Prediction 2: The women’s game will be constantly compared to the men’s game, in which the men’s game will be constructed as a better, faster, more exciting form of basketball….”real basketball”

Prediction 3: Some will argue that UConn Coach Geno Auriemma is “so good” that he should go and coach men’s basketball, because he is wasting his talent coaching females

Prediction 4: The UConn players will be called ruthless, robotron competitors who play unapologetically to win…and this will be constructed as not feminine or unladylike. In fact, some will say the UConn women play like men.

Prediction 5: The lack of interest in UConn’s streak will be blamed on women. It will go something like, “if women themselves don’t support women’s sport, than who will?” The flaw in this argument is that the success of and support for men’s professional sport is attributed to only males. The fact is, nearly 40% of all fans of professional men’s sports are women. Therefore the lack of interest and coverage of UConn should be equally attributed to males and females, maybe even more so to males because they hold over 90% of all sport media positions and thus make the decisions about what is covered and what isn’t.

Prediction 6: More emphasis will be placed on the fact the streak is a women’s basketball streak, rather than the longest winning streak of any team regardless of the sex of the athlete.

Prediction 7: Some will say women’s basketball is lucky to get any coverage, streak or no streak.

I may think of a few more in the next couple days. Do you have some predictions to add?