Augusta National: When “Tradition” = Justified Discrimination

I’ve been following the story of IBM CEO Virginia Rometty and the Augusta National green jacket/membership controversy.

In short, IBM is a long time sponsor of The Masters golf tournament, held at Augusta National Golf Club which bans women from membership. Traditionally, the CEO of IBM dons the champion “green jacket” and is given a club membership. Not this year. Instead of changing their rules to allow Rometty a green jacket and membership, the men in power at Augusta chose to continue their “tradition” of discrimination. In addition, IBM remained silent.

Dr. Martha Burk wrote a great column in Women’s e-News titled “To IBM: Women Saw That” about why this matters. She writes, “Much of the argument centered on whether the club had the “right to remain private” (translate “engage in discrimination at will”).”

Burk makes two great points.

1. This is not about golf, it is about power relationships.

2. IBM’s silence endorses the gender discrimination against their female CEO

Ironically as I write this blog I’m listening to Alice Eagly, PhD (Kellogg School of Management, Northwestern University) co-author of Through the Labyrinth: The Truth About How Women Become Leaders on NPR and President Obama is holding the White House Forum on Women in the Economy.


In terms of gender equality, It is clear that IBM, Augusta National have missed a key opportunity and left the putt short.

Even more ironic is the headline of a Washington Times story titledThe Masters 2012: IBM’s Virginia Rometty overshadows Tiger Woods” as if to suggest it is incredulous that a female could and IS taking the spot light away from a male.

Given the Saudi’s just announced they would send ZERO females to the summer London 2012 Olympics, which is a rule violation of the IOC, we shall see if the IOC & Jacques Rogge (himself not a picture of advocating for gender equality) bans Saudi Arabia from the games. Any bets?

Observations from a summer of golf

So I’ve been golfing again this summer, which I’ve enjoyed. I even have a handicap now like a real golfer. It isn’t very good, despite my image of myself as a scratch golfer. Hey, as someone trained in sport psychology I’m imagining my future goal!

I have a few observations from my summer of golf. I would love to hear from others if your experiences have been similar.

1. This past weekend I went “up north” (to non-Minnesotans, that means north of the Twin Cities to Lake Country) with a friend to test two premier courses, The Classic and Deacon’s Lodge. It was a beautiful weekend so the courses were busy. We golfed both courses and saw a TOTAL of ONE other female on the course besides the two of us the entire weekend. ONE.

2. The results of my mini-research study conducted over the summer lead me to conclude that if a female is playing with a male golfer, he CANNOT resist giving the female golfer tips and advice. CAN-NOT. Even if the female is a better golfer than he.

3. If there is a twosome or more of women playing golf together, the assumption is that we play SLOW. Conversely, if a twosome or more of women are behind a group of men, the men will NOT hurry one bit. They will spend minutes looking for a lost ball that will never be found, and have no regard for the group of women behind them. I haveĀ  a sneaky suspicion some hustle would arise if the group behind them waiting were comprised of males.

I found a YouTube video of a male golfer who talks about his observations of Sexism on the Golf Course, and his suggestions on how to change the climate of golf that often isn’t very friendly to women.

Dara Torres v. Tom Watson: One for the Ages

With the near win of Tom Watson at this year’s British Open, much talk arose around his age (59!) and his potential to win his 6th title at Turnberry. It reminded me of similar age x performance dialogue around then 41 year-old Dara Torres in the 2008 Beijing Olympics. Both athletes have accomplished much in their respective sports: Watson (8 major championships, 6th on the list of total major championship victories, and the oldest male golfer to almost win the British Open or any other major championship), Torres (first-ever 5 time US female Olympic swimmer, 10 medals- 4 gold, oldest female swimmer to make the Olympic Team after an 8-year hiatus). Both have accomplished feats when most opine them “too old”. Kudos!

Torres v. WatsonBut what I find interesting is how differently the media constructs the gender x age x performance narrative of Watson and Torres. Here are a few thoughts:

1. The media portrayed that fans WANTED Watson to win and were sad when he didn’t. For Torres the message was people would be surprised if Torres won, and could claim “I knew it” when she didn’t.

2. There was nary a mention that Watson was a father (he has two biological children, and three stepchildren) during the British Open, but we heard NON-STOP that Torres was a mother of one.

3. Also missing from Watson’s British Open run was talk of if he was “competing fairly” or on performance enhancing drugs (although we did hear this drum beat about Lance Armstrong in the past, not for the 2009 Tour de France…yet. Wait until/if he wins then we can discuss.). Torres had to endure (and still does) constant questions about this issue.

4. The media was all-over Watson’s fairy tale near-win, but barely covered Torres’ 50 Free win earlier in the month at the US Swimming National Championships. With that win Torres will compete with the U.S. World Championship Team in Rome in late July-early August.

5. I did not see one picture of Tom Watson posed “sexily” and showing off his AARP body, while we did see picture after picture of Dara Torres in sexy, glammed up poses. Just type ‘Dara Torres’ into Google and hit “images” if you don’t know what I’m talking about.

The take-home messages for these common patterns in the media’s portrayals of female athletes….a near win for a man is valued more than a win for a woman; motherhood defines female athletes but fatherhood is seldom mentioned for male athletes; “old” competitive, winning female athletes are under suspicion as “cheaters” while when “old” men are in the hunt because they are hard working, talented and wily; the bodies of even “old” female athletes can be exploited and sexualized…and regardless, a male athlete’s performance will always be more media worthy than his female counterpart regardless of age. Come to think of it there are even gendered differences about how “old” is defined and constructed. “Old” for a male athlete is ~60 years while “old” for a female athlete is 40…

But don’t give up all hope…Dara Torres does have Tom Watson on one thing….she’s Got Milk?.