Shameful & Inaccurate Media Coverage of MN Lynx

I feel compelled to write yet ANOTHER blog about how the sport media shamefully covers women’s sports in general and the Minnesota Lynx specifically. Currently, the Lynx are the reigning WNBA Champions and until yesterday (June 24, 2016) were undefeated, notching a record-breaking 13-0 start, the best start in the history of the 20 year old WBNA league.

Shot from Lynx 2016 home opener. Full arena!
Shot from Lynx 2016 home opener. Full arena!

For the last 10 years, and more specifically the last 5 years, I and many others–including Lynx Head Coach Cheryl Reeve, have educated, implored, asked, cajoled and tried to shame the sport media into respectfully and fairly covering the Lynx.

Why cover the Lynx? I’ll give you 5 reasons.

 

1. Because they are amazing athletes that deserve the coverage of their males counterparts.

2. The Media constantly states they cover teams that win. People like to read about winners!…yet despite being the MOST winning team in Minnesota (maybe except for the Gopher Women’s Hockey Team who get nearly NO coverage as 2016 and 7 time NCAA D-I National Champions) the Lynx get less coverage than the Twins, who currently are having a miserable season and started their season 0-9 or the MN Vikings and MN Wild who are currently NOT in season. The Lynx are the most winning pro team in Minnesota. They have been in the WNBA finals 4 of the last 5 years, and have won it 3 times (2013, ’15, ’16).

Despite this amazing and dominant franchise, The Media continue to ignore and marginalize the Lynx accomplishments (see the New York Times piece “Cleveland Finally Won a Title. What’s the Most Cursed Sports City Now?”) which ranks Minneapolis as the 5th most cursed city without a pro championship, which erases and dismisses the accomplishments of the Lynx (see screen shot below).

NYT dismisses Lynx Championships
NYT dismisses Lynx Championships

3. The Media states they cover teams people are interested in, but take no responsibility in CREATING that interest. People ARE interested in the Lynx, despite the fact The Media doesn’t give them fair or equal coverage. If you have attended a Lynx game, you can’t deny the energy or interest in the Lynx that is palpable in the Target Center where the Lynx play their home games.

If you haven’t been or tuned into a game on ESPN, you are missing out. If you are The Media trying to write a positive story about the Lynx, don’t title it “Despite winning streak, Lynx fan base remains small.”

Shame on MPR, you should know better! If I don’t know or follow the Lynx, this title does not make me want to tune in or attend. It does not increase my interest in the team. And the truth is, the arena is full! (see picture below from the June 24, 2016 Lynx v. Sparks game).

Small fan base? Limited interest? What team are you reporting on MPR?
Small fan base? Limited interest? What team are you reporting on MPR?

4. The Lynx are positive role models for girls, but also for boys…as good people AND as great athletes. They are good people, care about each other, play unselfishly, are engaged in the community, always give full effort, are gritty & tough competitors, have good sportsmanship, and are the epitome of what champions look and act like.

5. The amount of coverage the Lynx get is disproportionate to their talent and reflects a false reality of participation trends in the US. Female athletes make up 43% of all sport participants, but get < 4% of all sport media coverage (if you want more info, watch “Media Coverage & Female Athletes”  an Emmy-winning documentary on this topic).

If you agree, share, tweet, and/or post this. Your voice matters. Join the #HERESPROOF campaign to prove the the media that people ARE interested in women’s sport.

Shot from Lynx 2013 playoff game. Full arena!
Shot from Lynx 2013 playoff game. Full arena!

 

Women’s Basketball Coaches By the Numbers

With March Madness and basketball on the minds of many, I thought I’d provide a “by the numbers” analysis of coaches of women’s basketball. In previous blogs I have outlined, in part, the many barriers female coaches face in entering and staying in coaching at all levels (to read click here and here). Two writers for espnW, Fagan and Cyphers, published an in depth story on this topic titled The Glass Wall: Women continue to shatter stereotypes as athletes. So how come they can’t catch a break as coaches?” that is worth a read.

The 20111 WNBA Champion Minnesota Lynx Head Coach Cheryl Reeve in an article by Fox Sport North, discussed her desire to see more female head coaches in the league. When the WNBA formed in 1997, seven of the eight head coaches were women. Today, the league boasts two all-female staffs, in Indiana and Los Angeles, and six of the 12 head coaches (50%) are women. Of the 33 total coaches, 21 are women, and there are no all-male staffs. The writer of this article makes an interesting point–successful female coaches in the WNBA have primarily been mentored by NBA experienced male coaches. Now female coaches like Reeve can provide visible role models and mentor other females who desire to coach at the professional level.

At the collegiate level some interesting patterns also arise. According to Acosta & Carpenter’s 2012 Women in Intercollegiate Sport Report, basketball is the sport most commonly offered on college campuses and 6 of 10 (60%) of women’s basketball teams are coached by females. This is interesting because only 42.9% of female college athletes in all sports are coached by a female. At the most elite level, the percentage of female head basketball coaches is even higher.

In the Women’s NCAA I basketball tournament, in the Elite 6 of 8 (75%) teams were coached by a female head coach. In the Final Four 3 of 4 (75%) teams were coached by a female head coach. In the championship game both teams (100%) will be coached by a female head coach-Muffet McGraw of Notre Dame, and Kim Mulkey of Baylor.

Is this proof that females are ultimately more successful coaching females when given the opportunity? Is this a sign of the times that the percentage of female head coaches in women’s sport is on the rise? Or is it just a unusual year that makes it seem like the glass ceiling/wall is cracking when it really hasn’t?

Regardless of how you may answer these questions, having McGraw and Mulkey coaching against each other in the NCAA Championship game provides visible role models for young girls and women who aspire to coach, communicates that females can be successful at the highest levels of women’s sport, and helps change gender stereotypes that females are not as competent as their male counterparts.

NOTE: Read a NYT article about pay disparity between head coaches of men’s and women’s basketball. It statesFor Division I basketball, the median salary for coaches of a men’s team in 2010 was $329,300, nearly twice that of coaches for women’s teams, who had a median of $171,600. Over the past four years, the median pay of men’s head coaches increased by 40 percent compared with 28 percent for women’s coaches.” To read full story click here.