Why a Woman Coach in the NBA Matters

Becky Hammon, Assistant Coach San Antonio Spurs
Becky Hammon, Assistant Coach San Antonio Spurs

This summer an NBA team was in the news… for hiring a woman to the coaching staff.

During the first week of August 2014, the San Antonio Spurs made history when they hired 16-year WNBA San Antonio Stars veteran Becky Hammon as a full-time assistant coach for the 2014-15 season.

While there are women coaches of men, the Hammon hire matters for a number of reasons:

1.The percent of women coaches at every level of competition has declined since the passage of Title IX in 1972…despite a record number of female sport participants. Based on the data, 20% of all college athletes–male and female–are coached by women and 43.4% of females have a woman head coach. If women are not seen in a position of power or a certain career, it is less likely other females will view that job as a viable and realistic career pathway. Seeing Hammon on the Spurs sideline matters because it communicates that women can (and do!) coach men at the highest level. It communicates a career possibility, and a lucrative one at that.

2. The best team in the NBA, the 2014 Champions San Antonio Spurs and the best coach in the NBA, 2014 NBA Coach of the Year Gregg Popovich, hired a woman coach. What winners do in the most visible and popular sports matters, because winning is valued in sport culture and society. Winners get to communicate what is valued, important and relevant. Popovich’s confidence in Hammon will help quell the gurgle of naysayers who believe women can’t coach men or help “mold boys into successful men” (as was stated by a current male head college coach in a Slate.com piece). If you believe this statement, then by the same logic, men should not coach females because they have no place in molding girls into women. Therefore, all athletes should be coached by the same sex. Obviously this is false logic as we know many male coaches help their female athletes grow and develop personally and athletically, and women coaches provide the same guidance, mentoring and coaching for males. Women can coach males at any level, but are rarely given the opportunity to do so.

Scholars argue the lack of opportunity for women to coach males at the highest level is about preserving and maintaining power. If women are given the opportunity to coach men in pro sports or D-I high-profile college mens’ teams, and succeed, who benefits and who doesn’t? If women are denied the opportunity to coach males–who benefits and who doesn’t?  If women are revealed as competent coaches in a domain historically and currently dominated by males–coaching males, and recently coaching all athletes–then the existing order of power may shift, and this makes some men who benefit from that power and privilege uneasy. All athletes can benefit from a gender-balanced and diverse work force–meaning they are coached by both men and women.

3. Hammon was hired because she is qualified and competent. It wasn’t a publicity stunt. Spurs head coach, Gregg Popovich stated in a release that Hammon will be an asset to his championship team. Competence matters and Popovich believes that Hammon’s knowledge and experience as a long-time veteran player and Spurs insider, will provide value to him, the coaching staff and the players. In her NBA press conference Hammon claimed she was hired because of her background, personal skills, capabilities and basketball IQ. She owned her competence.

Kudos to Becky Hammon, a coaching pioneer, as her presence at the highest level of a major men’s sport will hopefully start a national dialogue about why women coaches matter.

Related to the issue of women coaches of male athletes…

In July 2014 Doc Rivers, head coach of the NBA Los Angeles Clippers, asked Natalie Nakase to be an assistant coach for the team’s short summer league and announced she will return as the Clipper’s assistant video coordinator, a position she held last season. Nakase made her debut coaching males when she became the first female head coach in Japanese men’s professional basketball. Nakase’s goal is to be a head coach in the NBA.

In the MLB, Kim Ng is motivated, competent, experienced and poised to become a general manager. She is currently working with Joe Torre again in the MLB executive offices as Senior Vice President of Baseball Operations.

In professional men’s tennis, early in the summer of 2014 Amelie Mauresmo (2-time Grand Slam women’s tennis champion) was signed by ATP Top 10 player Andy Murray, which is in the works to become a long term arrangement.

There are other women like Hammon, Nakase, Ng and Mauresmo who want to and are competent to coach men and I hope 2014 will be the start of a trend…that competent and eager women will be considered, given a real opportunity, and hired for coaching positions, regardless of the sex of the athlete or level of competition.

To learn more about the Alliance of Women Coaches, a group dedicated to growing the number of women in the coaching profession click here.

The Irony of a Woman’s Professional Uniform in Sport

This blog is about the irony of what is deemed appropriate workplace attire for women in the context of sport.

I have written quite a bit about the Lingerie Football League and my disdain for the league and their claims it promotes women’s sport (to read all my posts on the LFL, click here). Evidently I am not alone in feeling the LFL marginalizes female athletes, and women who  play real professional football. Two players from the KC Tribe team, Katie and Liz Sowers, put together an entertaining and informative video expressing how many women in the Women’s Football Alliance feel about the LFL.  This video is worth watching and sharing! One of their main points is that female athletes seem to only get recognized when they take off, or have very little clothing on (i.e., when they are portrayed is sexy ways…another topic I have written extensively about). If you want to see the most recent example of this, click here to see a calendar made by a Vancouver women’s hockey team.

Relatedly, on the other end of the spectrum….this week the MLB came out with a dress code for media personnel. If you read the new code, it won’t take you long to surmise this code is targeted towards females. For example it reads: Visible undergarments, sheer clothing, one-shouldered and strapless shirts or clothing exposing bare midriffs will be banned. Skirts, dresses or shorts cut more than three or four inches above the knee will be deemed to be in violation. I’m not in many MLB press boxes but I’m guessing there aren’t many, if any men, who are in this attire, so the rule must be aimed at females.

Phyllis Merhige, an MLB senior vice president stated, “There’s no one who expects reporters to wear a suit and tie (My commentary: i.e. suit and tie are typically associated with a white-collar, White male dress code). But with the advent of different media, there are now individuals who are not part of a bigger organization that may have a dress code.”  If you read this statement critically, the “norm” in press boxes refers to traditionally trained, older male sport journalists, and “different” means anyone is who falls outside that norm (i.e., women, and Millennial bloggers both male and female).

Data supports that females are the minority in press boxes and this fact is problematic as I wrote in a previous blog: “According to a 2008 report commissioned by the AP Sport Editors, females comprise less than 10% all sport reporters. Given that female sport journalists are statistical tokens (< 15% of a population) they are under constant scrutiny, have to perform above and beyond their male peers to be deemed competent, and are subjected to overt and covert forms of discrimination.”

The dress code policy for MLB reminds me of the Jets-Sainz incident of 2010 where Ines Sainz was harassed in the Jets locker room, and criticized for not dressing professionally. Despite what one is wearing, attire does not give permission for males to harass or act boorishly. Speaking of boorish, if you doubted that harassment, discrimination and sexism are not part of the reality for female sport journalists, look no further than sports columnist Rick Bacon’s recent DeadSpin post.

In his blog, he wrote: “that the rules are really there to take on the princess female reporters, like ESPN’s Erin Andrews and Suzy Kolber, ladies so caked in makeup that Papa Bacon would have slapped me twice had I brought them home. Notably, the rules mention ripped jeans and midriff-revealing shirts, things you won’t find in my closet or my nieces. And good for Major League Baseball. These gals might be lookers, but they distract the whole team’s attention. It’s awkward enough having them in the clubhouse to begin with. Some of us came here to ask questions, not to flirt. We came here to do the reporter’s job. When reporters talk about “inches,” we’re not talking about the hem of a skirt or the height of a heel. We’re talking professional copy…It’s good that the locker-room peekaboo act will have to cover up. Fans deserve better coverage too..”

Bacon certainly lives up to the origin represented by the animal associated with his last name. Bacon’s generalized, gendered, dichotomous assertions do not make for a collegial work environment. The MLB is trying to head off or prevent workplace harassment, but educating everyone on professional behavior might be a bigger step forward in changing the culture.

In summary, ironically what is considered an appropriate and desired work place “professional” uniform in the LFL, is now ruled an inappropriate uniform for professional sport media spaces.

The invisibility of female professional sports

This might seem insignificant to some, but it is another example of how female professional sports are erased. Last night I was at the Sugarland concert at the Target Center in Minneapolis, Minnesota. Near the end of the concert Sugarland played a cover of the Bon Jovi song “Who Says You Can’t Go Home” that Jennifer Nettles and Bon Jovi recorded together.

During this song on the giant screen behind the band they showed logos of all the local professional sport teams in Minnesota….except one. Any guesses which one was left out? If you guessed the WNBA franchise Minnesota Lynx—you would be correct. The Twins, Vikings, Wild, and Timberwolves were included and when each logo appeared, fans in the audience cheered loudly for their favorite team. What made this omission even more ironic was the fact the Sugarland concert was held in the Target Center where the Lynx (and Timberwolves) play!

lynx
I’m sure Sugarland and their producers didn’t intentionally leave out the Lynx, but it is an example of how womens’ sports get erased—telling the public what is valued and important, and what is not.