A Not So Good Day For Women’s Hockey: What Were the Canadian Women Thinking?

Canada's Meghan Agosta (2) and Jayna Hefford (16) celebrate with cigars after Canada beat USA 2-0 to win the gold medal.

So I woke up this morning still thinking about the gold medal women’s hockey game between USA and Canada. What a great game! Before I could fully open my eyes and drink half a cup of coffee, one blog reader alerted me to the breaking story and pictures of the Canadian women celebrating on the ice after the arena had cleared. At first I thought she was referring to the fans celebrating with cigars and beer, not the player’s themselves. After I’d woken up a bit and clicked on the link she sent (Thanks Cindy!) I thought I was having a nightmare! What were the Canadian women thinking? Is this a way to portray one’s sport and your team? Here is a full slide show of the “celebration”. These pictures are really quite unbelievable for so many reasons, the least of which is that one of the players is under the legal drinking age (Poulin. Follow up: In Poulin’s providence the legal drinking age is 18, in BC it is 19).

I suppose one could make the argument that men do this, so this can be seen as progress for women’s sport, but that is a real stretch. Obviously athletes–male and female alike– celebrate when they win big games, but this type of public celebration in an Olympic venue is just not appropriate. Celebrations of this type typically happen (and should happen), in the locker room, or at a night club, or in private. I get the athletes were excited and proud to win the gold over their biggest rival, and win in their own country…but this is disrespectful to Canada, hockey, women’s hockey, their teammates who weren’t there,  coach, and the Olympics in general.  It certainly is not good for women’s sport! If I thought women being sexualized on the cover of Sports Illustrated was bad for women’s sport, I’m not sure where this ranks! I’m really stunned.

I’m not against women smoking cigars (to each her own), although I’m sure this will be critiqued by many because cigar smoking is typically thought of a male activity and not “ladylike” (and remember the male commentator throughout the game referred to the women as “ladies”). Also, I’m not saying I believe it to be ladylike or unladylike. That isn’t my point, like I said, to each her own.  However, if you are a gold medal Olympian and want to smoke a cigar, drink champagne or beer or double fist it, don’t do it on the ice of an Olympic venue (regardless of if you are male or female!). I do wonder, as have others, what the reaction would be if male athletes engaged in the same behaviors?

I also wonder how long it will take people to start with homophobic/lesbian/dyke comments and speculation (in fact it has already started). Remember it is a common pattern of marginalization that whenever females are great athletes, and particularly when they play a sport characterized by strength, speed, & power which encroaches upon activities traditionally and historically only reserved for/associated with males (like sport/hockey, and cigar smoking) they are usually immediately labelled lesbian. Pay close attention to how the media will construct this event in addition to the public reaction.

Lastly, these pictures are going to be seen by thousands of young girls and boys, who look up to these great athletes as role models. We somehow construct female athletes as better candidates for positive and “family friendly” role models than male professional athletes, so when “girls behave badly” or out of character to this prescribed norm, the outcry is loud and swift. What makes me sad is this lapse in judgment will probably forever taint their great play. They are now at risk to be remembered, not for their great play on the ice, but for the partying that ensued after the horn blew. What an opportunity lost.

Note: Read the Byline To Finish Line blog as well which outlines some similar perspectives, but raises other issues pertaining to this event.

2010 Olympic Sport Media Gaffes…So Far

During the first week of media coverage of the 2010 Vancouver Olympics, a few interesting things emerged in terms of sport media coverage and sport commentators.

1. It has been noted elsewhere by colleagues at the John Curley Center for Sport Media and Pat Griffin that commentators (and female athletes themselves!) continually call the adult female athletes “girls”, rather than women. I have yet to hear male athletes referred to as “boys”. They outline why this is problematic in a very clear and concise way, and is worth a read.

2. Despite the fact the first-ever Pride House for LGBT athletes and friends at the Vancouver Winter Olympics (which does not have any official affiliation with International Olympic Committee or the Canadian Olympic organization), sport media commentators continue to make derogatory remarks about certain athletes masculinity and femininity (or more accurately, the lack thereof). This is particularly true when it comes to US men’s figure skater Johnny Weir, the target of many stereotypical jokes. I watch The Today Show on NBC most mornings and it never fails that Matt Lauer, Meridith Vieira and Al Roker will make a joke or imply something about an athlete’s sexual orientation–listen for it!

3. If you’re watching ski jumping, you probably won’t hear a word from sport commentators about female ski jumpers, as the IOC voted last year to not allow them to compete.  Much of the general public has no idea about this issue, as evidenced by the Huffington Post article a friend sent me last week. She thought I’d “want to know” and she was  surprised and a bit outraged these women were denied the opportunity to compete. I had to laugh, as I (and many others) have been following this story for some time it seemed like old news.

Vonn Watch: Sports Illustrated Cover is Predictable

Sports Illustrated February 8, 2010 Cover

I’ve thought to myself and predicted out loud that leading up to the 2010 Vancouver Olympics that we would see a LOT of Lindsey Vonn in the media.

Vonn is first a GREAT athlete, but she also represents the norm of feminine attractiveness. The combination of athleticism and attractiveness make Vonn the likely poster girl of the US Olympic Team, and the media hasn’t disappointed in constructing her as such.

Not to be left out, Sports Illustrated is featuring Vonn on their February 8,2010 cover (pictured here). For those of you who follow SI Covers, know that female athletes are RARELY featured on the cover.

2007 Sports Illustrated Covers Featuring Women

Over the last 60 years researchers have shown that about 4% of all SI covers have portrayed women.

When females are featured on the cover of SI, they are more likely than not to be in sexualized poses and not in action–and the most recent Vonn cover is no exception.

NOTE: Please read my follow up post below in the comments section, in response to blog readers differing opinions about this post.

Follow up response:

I’ve been getting a lot of comments in this particular blog. It seems I’ve touched a nerve and many disagree with my interpretation of Vonn on the cover of SI. And many of the comments provide alternative perspectives, which is good for discussion. First, let me say I am a fan of Vonn. I have nothing against her and am proud she is a Minnesotan. I am also not saying that Vonn thrives on the attention of the sport media, or seeks it out. I believe she is being covered so frequently because of the combination of the skill, accomplishment, AND her appearance. I have to disagree that this pose is “in action”. In sport media research, we would code this Vonn cover as a passive shot. She is not actually ON the slope skiing, with her helmet on. She IS in a posed tuck position in an attempt to simulate what actually skiing would look like. Yes she is “in uniform” but not her complete uniform and she appears to be on the slope. Picture this as a way to frame what I’m trying to get at: Picture a male ski racer in a similar pose on the cover of SI, smiling at the camera. Would we see that? How would you react to that picture, verses the picture of Vonn? As one blog commenter seemed to hint at, this pose is “ok” because she is hot and sexy, so she is nice to look at. How would “we” feel if the female skier did not meet normative standards of feminine attractiveness (i.e., she was “ugly”) and was in the same pose? I appreciate everyone’s willingness to share their opinions.

Some have brought up a good point that male athletes have been photographed in similar poses, and I do not deny this fact. However, the argument is that because female athletes only receive 6-8% of all sport media coverage regardless of the medium, that when we DO see them it is MORE LIKELY in poses that highlight traditional gender norms, femininity and framed in a way that can be interpreted as sexualized. So yes, Ohno or Kitt have been on the cover in similar ways but we will more likely see male athletes in action, on the court/ice/mat, and in their uniform that we will female athletes, this is a proven fact over the last 25 years of sport media research. -nml

Follow up Part 2 (2/6/10): Thank you to everyone who has submitted a comment. I have approved a sampling of the hundreds of comments that are representative of the varying opinions about this cover and issue. As you can read in the “About This Blog” tab, my goal with this blog is “help readers see the issues I write about with a different perspective (not necessarily one that you agree with)”. It is clear not everyone agreed with the critique of the Vonn SI cover and that is the point, to stimulate dialogue about an issue.  If you are interested in one explanation as to why this post generated so much discussion and attacks on me personally , click here.

Follow up Part 3 (2/8/10): This blog got so much exposure due to the fact it was picked up by USA Today, Yahoo Sports, and more recently CoCo Perez, among other media outlets.