Title IX Inspiration & Invitation

Happy National Girls & Women in Sport Day!

This year is the 40th anniversary of the passing of Title IX, landmark federal legislation which dramatically increased sport participation opportunities for females in educational contexts. We have many reasons to celebrate this day, and part of that celebration is learning from the pioneering women who have been instrumental in fighting for implementation and preservation of this important law. I want to share with you some of their wisdom.

  • Dr. Mary Jo Kane, Director of the Tucker Center for Research on Girls & Women in Sport at the University of Minnesota often states, “In one generation we’ve gone from girls hoping there WAS a team, to girls hoping they’d MAKE the team.”
  • Merrily Dean Baker, former Athletic Director at the University of Minnesota & Michigan State who also sat on the original committee that helped write guidelines for Title IX in 1972, told us this morning at a NGWSD celebration breakfast about her first foray into marketing women’s sport in the late ’70’s (there was no marketing and promotion of women’s sport at that time). She went to a marketing firm and got them to a campaign pro-Bono, and the theme of their campaign was “Not All Jocks Wear Them.” For obvious reasons, Baker told them that wasn’t quite the right tone.

Kane & Baker’s words highlight the progress that has been made, but gender equality in sports is still not a reality. Drs. Vivian Acosta and Jean Carpenter just released their 35 year update of the Women in Intercollegiate Sport report, in which they detailed that although 100 more female coaches of womenʼs teams are employed than in 2010, the total % of women coaching female athletes barely increased as is currently at 42.9% (in 2010 is was 42.6%).

Female boxers are fighting The International Amateur Boxing Association officials who are discussing whether women fighters should be urged to wear skirts in the ring at the 2012 Games. Many high level organizations around the globe rallied to write a position statement denouncing this rule. It reads:

This position is in line with our organizations’ overall mission of empowering women and advancing sport with the aim of catalyzing a sustainable sporting culture that enables and values the full involvement of women in every aspect of sport. We maintain that uniform guidelines for women athletes should not detract from respect for their dignity and professionalism, nor should they hinder athletic performance. Limiting women’s competition attire to skirts for the sake of accentuating gender or sexuality would detract focus from the athletic abilities and skills of these individuals and mark a step backwards for the sport of boxing and the sport movement as a whole. Women should be actively involved in decisions concerning changes in uniform rules, and these changes should take into consideration issues of gender equality and inclusiveness.

In the Sudan, the Islamic Fiqh Council in Sudan issued a fatwa (religious order) saying that it is forbidden for the country to create a women’s soccer team, deeming it an immoral act.

Today we should join together to celebrate advancements, but remain committed to fighting for social justice and gender equality for girls and women in sport around the globe. The winds of change prevail, but the direction it blows is largely up to us.

Gloria Steinem in a recent lecture for the Clayman Institute of Gender Research at Stanford invited everyone in the audience to do something outrageous for the cause of social justice. My invitation and challenge to you is to do ONE THING in the next calendar year that creates change for girls and women in sport contexts. Steinem closed her lecture by stating: “We must not hold our fingers to the wind. We must be the wind”

To read all the blogs in the 2012 National Women’s Law Center #NGWSD blog carnival, click HERE.

Coach Gone Wrong (and it isn’t about Paterno or Sandusky)

The last week was a particularly terrible week in terms of egregious coach behavior coming into public light. I am not going to weigh in on the Penn State/Paterno/Sandusky/He Said-He Said/Student Riots Sex Abuse scandal. Others have written on this topic. My favorite pieces (here and here) of the many out there on this topic are by Dave Zirin, who writes for The Nation. He summarizes The Big Problematic Picture of “the billion-dollar logic of big-time college football”.

What may have been lost in the media frenzy over the aforementioned was the egregious behavior of another football coach. A Wyoming high school football coach resigned after he made his players fill out a “Hurt Feelings Survey” (see picture). What would possess a coach of boys to conceive, construct and deliver such a survey is baffling to many. However, it isn’t all that mysterious when placed in the big picture context of how football is the epitome of a masculinity breeding ground and apprenticeship for teaching boys how to be men.

This survey teaches boys exactly what is expected of (real) men: don’t be weak, don’t have feelings, don’t show weakness, don’t tattle on other boys and men (i.e., perpetuate the culture of silence if you are harmed or abused, or see harm being done to others…sound familiar?), don’t be anything but a masculine heterosexual, and don’t turn to others for support or seek comfort  when you are hurt (especially from a female like your mother who will surely feminize you even more!…tough it out by yourself and be a rugged individual). This survey teaches boys that being a real man is in opposition to: boyhood and childish behaviors, girls and women and all things feminine, nurturing forms of masculinity (like those needed by fathers and real partners), and gay men.

While the coach who constructed this survey was dumb enough to actually put this all on paper, don’t for a second think other coaches don’t “teach” these lessons to boys every day, in every sport, in every state. Until “lessons” like these are eradicated in youth and interscholastic sports through awareness, coach education and public outcry, the problems like those we have all hard about this week will unfortunately persist.

A New, Old Model of Sport

Since I returned from the espnW Summit a month or so ago, coupled with the WNBA Champions Minnesota Lynx win and the media treatment of their season, the conference the Tucker Center for Research on Girls & Women in Sport just hosted about creating change, the sport sociology conference (NASSS) which followed, and the breaking news of the Sundusky/Penn State/Paterno/Football scandal….I have a LOT of thoughts I’m going to try and put together coherently.

We are coming upon the 40 year anniversary of Title IX in 2012, landmark federal legislation which dramatically increased participation opportunities for female athletes in educational settings. Roughly 40% of all female sport participants at the high school and collegiate levels are female, yet female athletes receive only 2-4% of all sport media coverage and when they do they are often sexualized and portrayed in ways that minimize athletic talent, females are under-represented at all levels of sport in all positions of power, rampant homophobia exists in most sport climates which affects the sporting experiences of athletes and coaches regardless of sexual orientation, and in all sport settings boys and men outnumber girls and women.

How it is that after 40 years of participation progress for females males are the majority of participants, that females are covered LESS often in the media and are LESS often head coaches and athletic administrators than in previous decades?

As espnW is trying to find its way in marketing and drawing in female fans of sport, at the summit there was much discussion about a “new model” of sport for girls and women and not just replicating the dominant “male model” of sport which keynote presenter and former NFL player Don McPherson said “is broken.” Female athletes and those who run women’s sport do not have to aspire or replicate the male model. Some seem to forget or never knew that a different models in collegiate athletics did exist (i.e, the Association for Intercollegiate Athletics for Women, AIAW, Division for Girls’ and Women’s Sports, Commission on Intercollegiate Athletics for Women, CIAW). For the most part these groups were student-athlete focused, looked out for the interest of the female athletes first, and were not concerned with the big time and growing more popular “Beer & Circus” aka Sperber model that those men’s athletics were making popular. These female athlete centered, women-lead groups were (to my understanding) not about making money, corporate sponsorships, TV contracts, opportunistic conference alignments, skirting rules in order to win and satisfy alumni and fans, and figuring out how to brand their programs to increase relevancy and thus be more scalable and salable. However as the NCAA took over the AIAW, men were predominately assigned to run and coach women’s athletics, women’s collegiate sport began to resemble the men’s model (note: arguably there are some positive outcomes to imitating the male model).

My point and challenge to those who care about girls’ and women’s sport is to think about who benefits when “we” replicate, imitate, uphold and reproduce the male model of athletics? Is this what we want to aspire to? Can we do it better? What does “better” look like and mean? How can we take what was working in the days of the AIAW, DGWS and CIAW, and merge it with new innovative ideas, to create a “new-old” model of women’s sport?

Should we think about these questions? Does it matter? I think the answer is a resounding: YES. It does matter because if we want sustainability, growth, and respect for women’s sport I believe that is not only a good idea to think about how to do it differently than what the men are doing and from what is currently being done in women’s sport, but it is necessary and imperative. Right now there are many signs that indicate the male model is broken…look no further than big stories of this year alone including the Ohio State Football/Tressel NCAA violations, conference realignments which are all about football and fail to take into account how longer travel might affect all athletes, women’s athletics or men’s “non-revenue” sport, the University of Miami football violations scandal, or the Sandusky/Penn State/Paterno/Football sex abuse scandal.

I think “we” can do better. Participants at the Tucker Center conference discussed concrete action strategies about how to create change for girls and women in sport and move the needle on some key disparities and inequalities. I challenged them to report back in one year to tell us about what they have accomplished. I’ll keep you posted. In the meantime, we all should think about how to create broader change in the structure of (men’s) sport that allows and even encourages and permits the egregious behaviors of abuse and discrimination to flourish. (note: I’m not even touching upon the male professional model, which is a different discussion. Instead I’m focusing on sport programs situated in institutions of higher education).

So how do you think we can create structural changes in sport that move the needle that benefit girls and women in sport? I’d love to hear your concrete action strategies…big or small, grass roots or national, public or private.

Comparisons between male and female athletes

While talking with a reporter today about WNBA Champions the Minnesota Lynx, I had a realization…it most likely isn’t new, but I’d never thought about selective comparisons between male and female athletes in quite this way before.

Comparisons between male and female athletes in the same sport and in general are commonplace. Today I realized that most comparisons are used to marginalize female athletes, while sustaining and promoting male athletes as the normative best.

When people want to trivialize or put down female basketball players or the WNBA for instance, the comparison goes something like this…. “Women’s basketball is boring. They don’t play above the rim, jump as high, or dunk like the men. No woman could ever play in the NBA.”

The reporter said she had written a piece which suggested that WNBA players are great athletes but more sportsmanlike, team oriented, and accessible than NBA players, which makes them appealing to watch….and she got a lot of push back and negative feedback to the effect of  “Why do you always have to compare the leagues and players?”

This got me thinking that some people use comparisons selectively to promote men’s sport and relegate women’s sport. When comparisons are used to highlight to the good or better elements of women’s sport or female athletes compared to their male counterparts, backlash usually ensues. Why? Because the upsides might make people realize that perhaps the better value and product lies in consuming women’s, not men’s, sport.

The similarity lies in the fact females are great athletes!

The difference lies in many factors, some of which I mentioned above.

Both similarities and differences can be used effectively to promote and sustain interest in and for women’s sport.

After the espnW Summit I’ve been thinking about how “we” need to reclaim some of what was lost when the AIAW was taken over by the NCAA in the early ’80’s, as well as take what is working in the current business model of sport (the traditional male model) to help promote and achieve sustainability for women’s sport. Women’s sport doesn’t have to follow or emulate what men’s college and professional sport teams are doing (i.e., conference realignments, rule violations, player strikes and lockouts, egregious behaviors, entitlement, arms race…and so on).

With the 40th anniversary of Title IX upon us soon, it is a great time to reflect on where we are, where we need to go, and how to get there.

Two Important Initiatives for Women’s Sport

Happy International Women’s Day (IWD) 2011!

To celebrate IWD, two groups on the forefront of women’s sport launched important and potentially game changing initiatives.

1. The International Working Group on Women and Sport launched the Sydney Scoreboard. The site serves as a means to collect and display data on the gender balance of the board members, chair persons and CEOs of national and international sporting organizations.

2. The Canadian Association for the Advancement of Women and Sport, launched the Women and Leadership Network, designed to connect women leaders in sport and physical activity across Canada – administrators, volunteers, coaches, officials…all women are invited to join. The success of the Network relies on the engagement of members to create a space where women can build their skills, connect, share ideas, discuss issues, find solutions and take action.

Girls Competing Against Boys: Part II

I’ve been thinking more about 12 year-old MN female Ingrid Neel who will play on the High School boy’s tennis team this spring. I can see both sides of this issue. I’ve gotten some interesting emails offline and my students this morning had some thoughts as well. Here is a rough summary of those opinions and thoughts:

Why it might be good idea to let her play: the team will mirror the gender composition of the workplace in which she will largely compete against males, helps her develop life skills and “toughness” in competition, her tennis skills will improve, increased recognition which may help with recruiting, helps the boys learn to appreciate athletic talent of girls, has the potential to change outdated gender stereotypes of female athletes as “lesser”, separation of boys and girls in sport is arbitrary anyway so why not let them play together?, challenges the gender binary that all males are better than all female athletes and provides proof that many females CAN outperform or perform with males.

Why it might be a bad idea to let her play: the boys might not want her on team and it will destroy team cohesion, it might reinforce outdated gender stereotypes and ways of thinking about female athletes (the best athletes are male), her experiences will depend greatly on how the coach and the boys’ parents handle her presence on the team, Is it appropriate or should a 12 year old girl be around 17 year old males?; it takes her away from her female peers during a critical developmental window, Is it fair or healthy to ask a teen age boy to play (and possibly lose!) a younger girl…isn’t that emotional abuse?, it might open the floodgate of boys wanting to play on the girls’ team.

There are many facets of this issue to consider, which have been discussed and debated previously. To help us all think through the complexities and know the facts, I would guide the reader to Issues Related to Girls and Boys Competing With and Against Each Other in Sports and Physical Activity Settings: A Women’s Sports Foundation Position. The WSF piece is a nice summary and includes the legality of co-ed sport participation and opportunities to play under Title IX.

Related to the Ingrid Neel case, a colleague (thanks LW!) sent me a story about an Iowa wrestler who defaulted his state tournament match, rather than face a female wrestler (Cassy Herkelman).

One thought I want to share is that I think that most boys can greatly benefit from having to compete against girls. It has the potential (and I say that cautiously) to be a great opportunity for both competitors. Isn’t that the true meaning of competition…to strive together and bring out the best in each other? (NOTE: for a good book on this topic, read True Competition by David Shields & Brenda Light Bredemeier, former colleagues of mine at Notre Dame) However, the opportunity will be lost if the adults in the lives of both competitors mess it up. By that I mean if the coach or parents tease or allow teasing of the boy if he loses, which reinforces that boys should naturally be better than girls. It also tells the boy he isn’t “a real man” if he can’t beat a GIRL and therefore should be ashamed. Comments, teasing, hazing, and bullying directed towards the female competitor should also not be allowed or tolerated.

Some colleagues and I (Fink, LaVoi & Newhall, 2015)  did a study of male practice players of NCAA D-I women’s basketball teams. These researchers found the men in their study respected and appreciated the female athletes, and perspectives about female athletes and women in general did change. Overall the men described it as a very positive and transformative experience, therefore providing evidence that co-ed  competition can work and lead to positive development and growth.

If it can be done at one one the highest levels of competition, surely co-ed competition can be successfully achieved at the youth and interscholastic level. Let the kids play and hopefully if the adults get it right, it will be a positive and teachable moment for all involved.

I’d love to hear your additional thoughts.

Explaining the scarcity of female coaches: Homophobia still pervasive

This week I read two separate stories about female collegiate coaches who are no longer coaching due to homophobia. Scholars have been writing about the effects of homophobia on women’s sports for decades, yet it persists.

The first story is about University of Minnesota Associate Women’s Golf Coach Katie Brenny. All the facts are not in yet, but allegedly Brenny was relieved of many of her coaching duties when the Director of Golf, John Harris, learned that Brenny was a lesbian. You can read about this story in the MN Daily, here and here. It was announced this week that Brenny plans on suing the University of Minnesota for  “a violation of several Minnesota statutes, which would include discrimination based upon creating a hostile work environment; discrimination, retaliation and harassment; and discrimination concerning sexual preference.” Note: 12/10/10 Star Tribune story on Brenny.

The second story involves Lisa Howe, Belmont University’s Head Women’s Soccer Coach, “who resigned last week after she told school officials that she and her same-sex partner were expecting a child.” Howe felt she should resign in the “don’t ask, don’t tell,” climate at Belmont rather than be fired “due to her poor choices.”  To read more about this story click here and here and Pat Griffin has also written a number of blogs about Howe.

There are many troubling issues about these two stories, but in light of my research on the scarcity of female coaches, I find them particularly interesting. Females coaches are in the minority at all levelsyouth, high school and college (if you want to see the statistics, click on these links). The barriers and factors which influence this phenomenon are complex, but in these cases, I think it is safe to say homophobia and a climate of intolerance are contributing factors as to why we now have 2 fewer female college coaches.

Austin Calhoun, a graduate student, and I completed research on how gay and lesbian coaches are erased from online sport media. When we heard of Howe and Brenny, we looked at their online coaching biographies and were not shocked to learn neither mentioned their same-sex partners.

While Brenny seemed to be released from her duties because she was gay, Howe quit because she couldn’t stay in the closet (and resumably didn’t want to) once she and her same-sex partner were going to have a baby.  Interestingly,  having children dramatically affects both heterosexual and homosexual female coaches, in some similar, but also in some very different ways.

For gay women, having a child makes it harder to stay in the closet, and once you have a child with someone you love, one presumably would prefer to openly and freely share that love and joy with the world–including one’s team and colleagues. However, gay coaches are then faced with a dilemma: Come out and risk their career, or stay in the closet and alienate and erase their newly expanded family. Young gay female coaches in the early stages of their careers and families, may have very different thoughts and values about being openly gay in the workplace than their older generational counterparts.  Therefore, it is likely that the attrition rate of young gay female coaches may increase as they want to live openly, but bump up against institutional and societal homophobia. This group of young women may also choose not to enter the coaching profession to begin with (stay tuned for cutting edge research on this topic and more from my graduate student Alyssa Norris).

For heterosexual women, having a child makes it harder to balance the work-mother roles unless a supportive male partner is willing to take on some of the domestic labor in the home (I realize that same-sex couples have to also balance domestic labor issues). For this group of women, having a child does not directly threaten your job. In fact, it is celebrated (as it should be!). Researchers have documented that despite gains made by women in the workplace, women are still responsible for a majority of the domestic labor in the home. For many women (gay and straight alike), balancing the coach-mother roles proves to be too stressful and often results in quitting the coaching profession.  What may compound this issue for females coaches with male partners is that a gender pay gap still exists where females make on average .77 cents for every dollar a male earns. Thus, if a heterosexual couple is deciding who is going to stay home (if that is even an option) or how to lessen the workload, it often makes better financial sense for the male to remain in his career/job.

Of note, when a male coach and his female partner have a child it rarely affects the male coach’s career trajectory or job security. One key take home: in order to have a successful coaching career, a female must have a supportive and equal partner. Another key take home is that gay female coaches likely face more barriers than their heterosexual counterparts which makes staying or getting into coaching challenging.

I have more thinking to do about this complex issue, but these two stories illustrate a few key contributing factors in the ongoing scarcity of female coaches. I realize my logic on this is not fully developed, and I would love to hear your constructive thoughts.

Addition 12/10/10: A NYT piece about a wife-husband co-head coaching duo for Mizzou Volleyball is an example of how heterosexual coaches can be visible and celebrated, whereas I doubt you would ever see a similar story on same-sex co-head coaches. This story is also an example of how if a mother-coach is going to succeed she needs a supportive and equal partner.

Addition 12/17/10: A NYT piece on Howe and the reaction of her athletes and the community.

A Word About the Use of Punishment in Youth Sport

I get many calls and questions from coaches about the use of punishment in youth sport. Punishment from a sport psychology perspective is adding something an athlete perceives as negative or aversive.

Examples of commonly used punishments yelling, exercise including push-ups & running, and sitting on the bench (adding bench time).

Punishing mistakes is not an effective way to shape behavior, teach life skills (i.e., being on time, listening, focusing attention when the coach is talking) or develop skill. Researchers have proven that positive approach to coaching involves strengthening desired behaviors by recognizing them when they occur and giving information about training and instructions that helps an athletes improve or do it differently is the most effective way to communicate.  A “negative approach” to coaching involves attempts to eliminate a behavior based on criticism and the use of punishment. While punishment can help eliminate an undesired behavior in the short term, it does little for teaching skills that develop over time.

Punishment also has a number of potential negative consequences including:

  • Fear of failure
  • Increases likelihood of choking because athlete is thinking more about mistakes than on what needs to happen to perform well
  • Creates stress and anxiety, especially because it is usually done in front of peer teammates
  • Creates an unpleasant social and learning environment
  • Cohesion is built on hatred of coach
  • Undermines coach-athlete relationship and erodes coach as a positive role model that young athletes look up to and admire
  • Inappropriate modeling (Do we want youngsters to yell and scream at others when mistakes are made?)
  • Embarrassment
  • Resentment
  • Hostility
  • Decreased enjoyment
  • Increased likelihood for drop out
  • Conveys the wrong message about exercise as an enjoyable activity

How is the only high school female football coach doing?

Last May there was a lot of media coverage about Natalie Randolph, who was hired as the Head Football Coach for Coolidge High School in Washington DC. This fall she and her team are back in the media as the team’s results are being scrutinized. Currently the team is 0-3. My point is not to highlight the team’s record, but to highlight that THIS team’s record is getting national media attention where the many other football teams across the country which are also 0-3 are not.

Coach Natalie Randolph

Randolph should be celebrated, not scrutinized. While her on field results in terms of W/L record is a losing one, there are other outcomes that should be considered, but are often overlooked:

1. Her presence may allow females who love the game to consider playing and coaching football as a viable option. Many girls and women love football just as much as men, but given they 0ften are discouraged or aren’t allowed to play when they desire to, the pathway to playing and coaching the game they love contains many barriers.

2. I’m certain seeing and experiencing a female football coach has provided the opportunity for the young men on her team (and community members) to challenge the stereotypes some likely have about women, leadership, coaching and football.

3. From her interviews and feedback of those familiar with the program, it sounds like she is teaching her team both football and life skills simultaneously , and that is all that we can hope for and ask of any high school coach.

Women coach boys must possess a high degree of athletic capital to coach football or male athletes in general. In fact only 2% of all coaches of male athletes are female, a statistic that has remained remarkably stable even 38 years after Title IX which drastically increased the number female sport participants and the sport expertise of females. Randolph possesses a great deal of athletic capital as a former D-I athlete, professional football player in the WPFL, and assistant high school football coach–experiences which afforded her the opportunity and consideration for the job.  While men are assumed to be competent coaches even if they have never really played the sport, female coaches must continually prove themselves competent above and beyond their male colleagues. It is unlikely a female who never played football would never be hired to coach, but there are many men who have been hired to coach a sport they never played or didn’t play at a high level.

The interesting issue to me in the media coverage of Randolph’s coaching debut is the implicit assumption that effective football coaching resides on the Y-chromosome. No where in the coaching science literature have I read this, but it is a common belief nonetheless. If this assumption is true, then there must be quite a few male football coaches missing the Y-chromosome because their teams have losing records too! While I doubt the  floodgates for women to coach football are going to burst open wide, I hope Randolph’s presence will help challenge and change some outdated thinking patterns.

espnW, cheerleading, violence, Nike, Title IX…so many things to share!

Sorry if I’ve been blogging less lately, there are to many things going on to take the time to blog! That said, I wanted to share with you some information you might find interesting.

1. A key Title IX ruling was recently passed down that has implications for girls and women in sport. In essence the judge ruled that cheerleading can not count towards compliance with Title IX.

2. Look for more changes regarding the way in which the NCAA calculates and oversees their Academic Progress Rates (APR). New data analysis reveals that current standards may be weaker than originally intended.

3. On the youth sport news front, The UNICEF Innocenti Research Centre commissioned and released a new report on PROTECTING CHILDREN FROM VIOLENCE IN SPORT: A review with a focus on industrialized countries. The report focuses on the fact that “it has become evident that sport is not always a safe space for children, and that the same types of violence and abuse sometimes found in families and communities can also occur in sport and play programmes. Child athletes are rarely consulted about their sporting experiences, and awareness of and education on child protection issues among sport teachers, coaches and other stakeholders is too often lacking. Overall, appropriate structures and policies need to be developed for preventing, reporting and responding appropriately to violence in children’s sport” (p.vii)

New espnW logo

4. I have two related bits I’ve recently been involved with regarding big sport brands wanting to create social change. What they also have in common is both initiatives have women in charge. You can imagine I’m a bit skeptical on both, but I’m currently cautiously optimistic on both fronts.

The first is the new ESPN  initiative to capture more female consumers–it is called espnW. (the “W” stands for Women). Its launch has gotten a little media buzz. I will keep you posted as I’ve been in communication with the folks at ESPN who are spearheading this new initiative. They are lead by a very sharp woman and her small staff and I believe the resources ESPN has dedicated demonstrates a desire to get this right (unlike Sports Illustrated for Women, which was a miserable failure). So far the process seems on target as they are asking key stakeholders to join the conversation and provide insight.   Added NOTE (7/28/10): Read the MinnPost article titled “Media critic and women’s sports advocate Mary Jo Kane is about to step into the belly of the ESPN beast”

The second initiative is a project of the Nike Social Innovation team, also lead by two sharp women. Nike wants to use current sport science research to help leverage their resources and brand to promote and sustain physical activity in the US and UK. I was asked to be part of a multidisciplinary think tank facilitated by ShiftN (a really cool company) earlier in the month where we examined a research-based systems model of the correlates, barriers and potential outcomes of physical activity.

I am excited and honored to be a part of both these initiatives, however I am both happy and concerned that women are at the helm of these new, risky initiatives. I’ve written in an earlier post about the research on the glass cliff and I wonder if this is what is operating in the background in these instances where two big brands are taking risks.

While the glass ceiling is metaphor commonly used to describe the often subtle and unseen social-structural gendered barriers that prevent women from reaching the highest echelons of corporate leadership.

The glass cliff is a similar metaphor used to describe the phenomenon of women’s appointments to precarious leadership positions. The glass cliff illuminates the stress experienced by women who have made it through the glass ceiling (i.e., Head Coaches, CEOs, Presidents of WNBA teams) and find themselves in a more vulnerable and precarious position than their male counterparts. Women on the glass cliff often fight an uphill battle for success, without the support, information and resources needed to effectively execute the job.

Researchers have recently uncovered that when organizations are in crisis and have a high risk for failure, women are more often appointed to positions of leadership. Two explanations are offered: 1) women are perceived as particularly well-suited to manage the crisis, or 2) women are appointed to glass cliff positions because those who appoint them want to protect men (or expose women).

I hope I’m wrong, because the women I’ve met and talked to in charge of these initiatives are movers and shakers I want to see succeed in their visions.