Speechless Over Serena

I just got word via the BBC that “Serena Williams has been fined and given a suspended three-year ban from the US Open for her tirade at a line judge”

I really hope this is a bad joke. Three years? That seems a bit harsh doesn’t it? Would a male players be fined and suspended the same amount? I think players who have tested positive for an illegal substance, say steroids, have been banned for less time!

What does this say about the intersections of class, race and gender in the game of tennis in the 21st century? Who plays and under what conditions? Who is punished (or not) and for what transgressions? Who decides, under what conditions, using what criteria to determine “major offence of aggravated behaviour”. I’m speechless.

The LFL Sells Sex, Not Sport

During the recent sport sociology conference (NASSS) I heard inspired critiques of  sport and had many great conversations about sport media and female athletes. Ironically, I returned home today to this tweet by the Lingerie Football League.

RT @MyLFL: “THE LINGERIE FOOTBALL LEAGUE’S OFFICIAL WEBSITE WWW.LFLUS.COM IS OFFICIALLY ONE OF THE FASTEST GROWING WEBSITEShttp://bit.ly/2YQYvj”

As you know, I’ve written previously about the LFL and I’ve been keeping an eye on what is happening with the league. At the NASSS conference I heard some great audience reception research on why sex does not sell women’s sport, sex sells sex. More specifically, sexy images and sexy female athletes sell sex to young male consumers ages 18-35. I would be really interested to see the market research—who are the consumers and fans of the LFL? (any guesses?)

The LFL is a perfect example of how sex can and does sell sex. The numbers prove it. Arguably, the LFL is not sport it is a dramatic spectacle aimed at entertainment and consumption of the female body.  No where in any of the promotional materials is the athletic competence of LFL “athletes” highlighted or portrayed in any serious way. The  sexualization of the LFL women is overt and aimed at appealing to male sexual fantasy. In fact their website promotes the LFL as “True Fantasy Football” which merges two primary desires and interests of many (not all) US men— football and sex.

If you watch the many videos of LFL games posted on the website, you will see continuous images of women tackling each other, acting violent, and slamming each other to the ground.  Yet one women (New Mexico soccer player Elizabeth Lambert) acts aggressive and pulls a ponytail and we have a national outcry (see the video and read examples of indicative responses on Perez Hilton’s blog).  Male athletes act aggressively and unsportsmanlike all the time (remember Zidane’s head butt in the World Cup? or Florida football team member Brandon Spikes fingers through the face mask? , both of which were similarly caught on national TV). Yet, the sanctions for Lambert were severe and quick (permanent dismissal from the team), while Zindane and Spikes punishments were much less in scope and severity.

What is our take home? Females can act aggressively as long as they are sexy, but if a real female athlete acts outside of the rules in real sport, she will be met with quick and severe sanctions…not only within her sport but will be berated by the public…while male athletes can “act like men” with comparatively less fanfare.

What is most interesting to me is the societal discussion and the media’s construction of Lambert’s transgression, rather then the event itself.

Stereotypical Media Representations of Female Athletes Starts Early

boy & girlToday I was preparing for a WeCoach workshop and was looking for some images on IStock.com. Pictured here is a classic example of how the (re)production of gender stereotypes starts early and in ways we might not even notice because they seem so innocuous. Ironically, shortly after I found these images I read the AAUW blog on Why Media Representation Matters which touched upon the newly released The Shriver Report-A Woman’s Nation. So far, I’ve read the Executive Summary of A Woman’s Nation, and in light of the Tucker Center’s Distinguished Lecture on the potential impact  of social media on women’s sport and the story released today by the New York Post suggesting that ESPN encourages “sexual insensitivity”,  I was struck by the assertion that outdated gender stereotypes will only change if women rise within the ranks and launch new media of their own. So what are we waiting for?

A Pattern Has Emerged

I’m not a big fan of ESPN The Magazine, as I’ve written about their cover photos and coverage of women’s sport in a previous blog….or should I say LACK of coverage that focuses on athleticism, rather than being feminine and sexy.

Serena ESPN mag_Oct 2009

Their latest series of 6 covers for the October 19, 2009  “The Body Issue” has Serena Williams posing naked (thanks for the head’s up EH). It seems to me a recent pattern has emerged.

Here is the pattern:

1) A Black female athlete performs well and dominates opponents,

2) During the course of competition she acts outside prescribed gender norms (i.e., looks like a man, yells and argues with a referee),

3) Subsequently she is grilled and sanctioned by the public and the media,

4) Therefore she has to recover by performing versions of the female athlete apologetic by literally apologizing like S. Williams, and/or highlighting heterosexy femininity on the cover of  magazines. I’m talking about first, Caster Semenya and now Serena Williams (see picture here).

Underlying sport media portrayals of highly talented Black female athletes are racism and sexism. I suppose my blog title should really read…A Pattern Has REemerged.

NOTE: If you want to see the making of The Body Issue and gain insight to the ‘issue’ (and see a whole lot naked) click here.

Physical Activity, Organized Youth Sport & Youth Obesity

soda machineSome and colleagues and I are working on research pertaining to what is known (and mostly not known) about the role of youth sports in obesity prevention. Last week Toben Nelson, University of Minnesota’s School of Public Health, presented some of our work at the monthly Tucker Table. You can view his PowerPoint and see a small video clip. This work has made me think critically about how youth sports may not be the healthiest places for some children–including the ubiquitous presence of unhealthy snacks which I wrote about in an earlier blog. While physical activity and active living may help prevent childhood obesity, healthy eating is the other half of the equation. To highlight the relationship between physical activity and the presence of unhealthy food, this Village Voice post and picture showing how NYC playgrounds house soda machines says it all (via AN).

How NOT to use Social Media….

Since I still have social media on the brain this week, and have been reading the discussion about social media and its impact on women’s sport on The Tucker Center blog…Thanks to ASC, I came across this story on SportsAgentBlog.com about how not to use Twitter. This is precisely how social media can be detrimental to athletes. While this example involves a male college football player, it won’t be too long before we have an example of a female athlete getting into hot water over an inappropriate Tweet about her coach. Wait for it…..

Social Media & NFL on the Brain

BrainGiven the upcoming Tucker Center Distinguished Lecture on social media and women’s sports I’m helping plan, I’ve had social media on the brain. Here a few interesting tidbits I thought to share:

1. Did You Know 4.0 (video on YouTube produced in conjunction with the Third Annual Media Convergence Forum). This is a very cool piece (thanks to ASC!).

2. Blogs about social media and women’ sport on the NEW Tucker Center blog. The first is an intro piece written by TC staff about social media and why it matters to women’s sports, followed by Dave Zirin’s piece on Double Standards.

3. Marie Hardin, contributing panelist for the TC Distinguished Lecture posted a Sports, Media & Society blog today about the topic. Look for her guest TC blog in the next day!

GQ brain injury footballLATE ADDITION: Speaking of brains, a just colleague sent an interesting piece over the NASSS listserv from GQ. The story is on the NFL, brain trauma, concussions and cover up. As my colleague explained it, “Good insight as well on the commodification of athletes and institutional denials of medical conditions.”

update: ESPN.com ran a story this week on the higher incidence of dementia in NFL players compared to the general population.

Update October 13, 2009: Malcolm Gladwell, author of The Tipping Point and Blink, wrote a piece for The New Yorker titled, Offensive Play: How different are dogfighting and football? Great read.

Examples of Sport Rarely Seen

eyesightThis morning I was doing some “warm-up activities” (aka getting ready to do real work by surfing the Web) and came across the most interesting video of Synchronized Cycling posted on the Pretty Tough website. I had to post this spectacular sport! I found it even more interesting given a discussion I had in my undergraduate sport sociology class yesterday. Students had to defend and give rationale for implementing a new Varsity Sport in their school–Double Dutch Jump Rope or Roller Hockey. 100% of the students chose Roller Hockey (ok ok, Minnesota is the “State of Hockey” so that might of biased them a bit).

Reasons given against jump rope: it was mostly for girls, it was too subjective so it would be hard to determine who “won,” it wouldn’t bring in revenue or fans, and it disadvantaged those with lesser skill. It was a fascinating debate. Then I showed the a video of the 2009 National Jump Roping Championships, Double Dutch Pairs Freestyle and Single Rope Freestyle. I love my job.

When I watch these videos, the pure fun and enjoyment of the athletes is apparent. The spectators are not unruly or yelling or booing competitors. What a nice contrast to most of what we see on mainstream sport media.

(picture from here)

Has (Women’s) Tennis Gone to the Dogs?

The U.S. Open Tennis Tournament starts tomorrow. After reading “Pets Are the Portable Part of a Tennis Player’s Entourage” in the August 30, 2009 New York Times online, I winced internally. Even before reading the story, I thought to myself, “I bet this story is all about dogs owned by female professional tennis players.” I read the story waiting and hoping that just one male player with a furry canine tournament companion would be mentioned. Nada. So it left me with many questions.Tennis, Anyone_

Owning a dog is an equal opportunity activity, so why does it appear that only women players have dogs as part of their entourage? The NYT article offers some explanations that are predictable such as companionship, relieves boredom, dogs don’t care if you win or lose their tails always wag, and dogs calm nerves and ease stress to name a few. But the doggie gender gap in pro tennis seems odd to me.

Are male tennis players dog haters? Are the women pros more lonely on tour than the men, therefore travel with dogs to ease the solitary life of tennis travel? Neither of these explanations seem likely or realistic. Do male players in reality travel with dogs but this is not a “media worthy” story? What does it say if a male travels with a dog verses a female player? A dog is an appropriate companion for women but not males? If females have a doggie buddy does it make them appear more feminine? Therefore if a male player had a little Poodle or Yorkie, it might not be perceived as manly–would his competitive nature be called into question? But male players could have a Pitbull or German Shepard or even a Yellow Lab, but I get that traveling with a small dog is much easier and cost effective. Facetiousness aside, why are the dogs of female pro tennis players newsworthy on the eve of a Grand Slam? Is there no other news in women’s tennis? Does coverage of dogs marginalize female players’ athleticism? Does it make them appear less serious and more frivolous…likening them to celebutante Paris Hilton? Does it somehow further construct a brand of femininity that is marketable? What do you think?

Besides news that (women’s) tennis has gone to the dogs, be sure to keep your critical eye on how the media covers two players who have something in common–their parents! Kim Clijsters returns after a two year maternity leave and Roger Federer is a new father of twins. Which player will we hear more “parent talk” about and more discussion of how parenthood affects one’s tennis performance? Any guesses?

note: picture from Free Dog Wallpapers.

Helping Lead the U.S. to Better Health?

health appleFor those who may not know, here in the U.S. we have a President’s Council for Physical Fitness and Sport. This group according to the government website “is an advisory committee of volunteer citizens who advise the President through the Secretary of Health and Human Services about physical activity, fitness, and sports in America.” Many of my Kinesiology colleagues have served on the PCPFS council and its Science Board. It is an honor to be asked to serve this prestigious group. The PCPFS puts out many informative publications, research digests and other pieces that can be downloaded free on the PCPFS website.

Historically, the Executive Director is someone who is well respected and academically trained in sport science yet understands how to apply and implement research-based best practices to improve the health, nutrition and well being. President Obama has recently named the new Executive Director: Sergio Rojas (for his bio click here and here). No disrespect to Mr. Rojas, but is he qualified? With a BA in Psychology from Loyola, I couldn’t help but think this rings of Chicago-based nepotism.

With the health of US citizens in the forefront of the national debate on health care reform, the alarming incidence of childhood obesity in US children, low rates of physical activity, and the fact that pressure to meet No Child Left Behind standards has basically ensured that physical education is stripped from school curricula despite rising evidence that physical activity increases cognitive functioning and classroom achievement, some of many health issues that face our nation, the PCPFS needs a strong and informed leader. I doubt that Rojas is the guy to help move these issues in the right direction, I hope I’m wrong.

picture from Institute of Health Economics