To cap off a week of weird sport media, I’ll end the week with this piece on ESPN.com that discusses the “state of uncertainty for women’s sports.”
The author documents the “state” of women’s sport, which in turn will influence the opinion of some, and nudge others to believe that the “historic meltdown of women’s sports” is imminent.
The problem is the journalist does not document similar “uncertainties” in mens’ sport such as lack of parity in leagues, changes in personnel, controversies, retirements, changes in sponsorship and endorsements, “bad” seasons, teams that don’t make money, mismanagement, lack of ‘star’ power, and financial difficulties driven by a bad economy which are hurting ALL leagues and male and female athletes alike! The sensationalist and inflammatory language that is used also helps inflame the sensibilities of those who already think women’s sports are unwatchable and not consumable, and potentially drive away fence-sitters. Who wants to attend or watch something that is about to crumble? Do you buy an plane ticket of an airline that just had a catastrophic crash? NO! You pick another airline.
He goes on to write that, “The modern women’s pro sports movement has proven dangerously vulnerable to market conditions and scandal.” Is this to say that men’s sports are not prone to the same? I haven’t seen a similar piece on men’s sports….anyone? For everyone out there who believes in women’s sport…keep buying those tickets, the women’s sport plane is not likely to crash anymore than the mens’, both might be on a steep decent, but buckle up and ride it out.
UPDATE: In fact some argue the “WNBA: Not Just a Punch Line Anymore”