A charity promotion from the Minnesota Lynx (found by ASC) is a perfect example of how gender is constantly (re)constructed in women’s sport. There is so much going on is this ad, it makes your head spin! The juxtaposition of femininity and sport, and influence of homophobia, as some would argue, are painfully evident. The only thing missing from the event is a kiss-cam! What do you think?
Nicole M. LaVoi, Ph.D.
One Sport Voice 
Where to start with this ad? Honestly, this ad is what business calls a “Frankenstein”- you have pieces of different ads and messages crammed together to form a patch work of nonsense. What is the main message of this ad? Can you tell?
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