Earlier I posted that today, August 26th, is Women’s Equality Day. No sooner did I post my blog and a colleague (thanks ED!) sent me something so distrubing I had to do another post today. What I will write about next is a perfect example of why Women’s Equality Day is important.
In my previous and many other posts, I argue and researchers have proven time and again, that female athletes are rarely seen in sport media and when they are, athletic competence is minimized (click here), and their bodies are sexualized as commodities to be consumed.
The most recent and blatantly sexist, disgusting and marginalizing example of sexualizing female athletes is a piece the New York Times just ran titled “Women Who Hit Hard.” The piece features professional female tennis players and I’m sure is meant to capture attention leading up to the 2010 US Open, and is replete with an article, slide show and slow motion videos of each player hitting tennis balls in sexy attire to eerie music. I’ve seen a LOT of examples of sport media that sexualizes female athletes, but this tops the list.
This is soft core pornography and has NOTHING to do with athleticism or tennis. It is pure exploitation of female athletes.