Click here to listen to some comments I made on the Minneapolis Lingerie Football League expansion team. I’ll write more later to refute the LFL founder Mitchell Mortaza’s statements on marketing women’s sports.
Here is what I would of liked to have said on camera in response to Mortaza.
1. He claims “there is a reason why women’s sport has struggled…is you need some kind of marketing hook. How about marketing females as serious athletes, show their athleticism, give them equal quality and quantity of media coverage, and stop selling them as sex objects so that people will take them seriously as ATHLETES, rather than an object of consumption for the male fan? Mortaza, have you ever considered that because the LFL exists that it undermines the athletic achievements of real female athletes?
2. To my knowledge there are not “various women’s soccer leagues that have folded”, there is only one–the Women’s United Soccer Association. The Women’s Professional Soccer league is currently seven teams strong
4. Mortaza claims, “you can’t market a 330 lb. woman as well as you can a model”. What Mortaza is marketing is not sport, it is sex and sex appeal. What he doesn’t realize is that when men like him “market” models and package them as athletes, it only reinforces that only certain types of women and certain types of bodies are desirable and marketable, which perpetuates unrealistic norms of beauty and gender. I would also argue with him, that he is making a big assumption. How do we know you can’t market a 330 lb professional female football player….has anyone tried???… I mean seriously tried to market and promote a real women’s football league like the IWFL or the WFA? What if the same amount of coverage, money, sponsorship, and structural support the NFL enjoys, were given to the WFA?
I would love to hear how you would respond to Mortaza’s statements.