So tryouts for the Minnesota LFL team were this weekend. Potential LFL’ers (i.e. Valkyrie) were instructed: “DRESS ATTIRE IS CUTE GYM WEAR (SPORTS BRA & SHORTS)…PLEASE BRING A PHOTO TO LEAVE BEHIND.” Huh?
Some of our local MN news stations chose to cover it, despite the fact they rarely cover women’s sport.
To see the founder of the LFL (I think it is Mortaza but they never give him a title bar) talk about how “giddy with excitement” he is about the LFL in MSP, watch video of tryout footage and his interview click here.
In the video he says, “Heck we have fans who have never cared about football before coming to these football games…it is the ultimate night out.” He basically says on camera that it isn’t really about sport, not even about the football. What is an “ultimate night out” for many (not all) men? Strip clubs, alcohol, sex, and hanging out with other guys watching sports? While I am not even close to being giddy about the LFL coming to MSP, I have to hand it to them…they do seem to have hit upon a successful mix of marketing entertainment (i.e. sex, not sport) to their target market.