With many exciting developments recently in women’s sport such as the start of the National Women’s Soccer League (NWSL), an extended and expanded WNBA & ESPN TV deal, the WNBA draft airing for the first time in prime time, an announcement from espnW about the Nine for IX series about women’s sport to run this summer, and exciting Women’s Final Four during March Madness, it feels as if there is a perceptible shift that women’s sport is being taken, marketed, and promoted seriously. I am optimistic, but action is still needed.
If you want sustainable women’s sport, and even better yet, GROWTH…there are 3 simple things you can do. These aren’t new ideas, but they are worth saying again.
1. WATCH. When women’s sport is on the TV, tune in. If you aren’t going to be home and have a DVR or DVD (not sure those exist anymore!) tape it! Don’t forget to watch the Nine for IX series!
2. BUY TICKETS. If you have a college or professional team in your area, buy season tickets. Last week Minnesota Lynx head coach Cheryl Reeve spoke at a TeamWomenMN event I was attending and she had a great idea. She said she is supporting the NWSL by finding the nearest team to Minneapolis (we don’t have NWSL team here…yet) and is buying a season ticket. Even through she probably won’t get to many games, she will donate her ticket to an undeserved girl, so she can attend. If you can’t go to all the games, buy a full package and split it with someone or share your tickets with friends, colleagues, neighbors or family. To read a great piece on espnW about how the NWSL will succeed by Julie Foudy, click here.
3. CLICK & SHARE. Set your Google Alerts or sign up for an RSS feed, to scan stories about women’s sport, your favorite team or athletes, or sports journalist. Once you get your list, make sure to click on the stories! Clicks = interest = increased ability to attract sponsorships = good for women’s sport. Click, read, and then share a good story via Twitter or Facebook.
If you watch, buy and click…or complete the trifecta, women’s sport will more likely be a winner.
One Sport Voice 