Part 5: “Women don’t want to move their families”: Changing the Narrative for Women Sport Coaches

Happy International Women’s Day 2018!

This is the fifth part of my Changing the Narrative for Women Sport Coaches blog series.

You can read I, II, III and IV.

istock__mom-coach-soccer_xsmallThis one will be brief! I often hear that “women don’t want to move their families” as a reason why there are fewer female head coaches. To my knowledge, and I will stand corrected, there is NO empirical data to support this assumption.

Are women less likely to move their families than men? Maybe. Maybe Not.

This is why it matters. When this narrative is repeated over and over, it becomes truth and then in turn it begins to affect how women are evaluated, perceived and interacted with in the recruiting and hiring process.

  • Will an AD spend as much time and effort recruiting a mother-coach if he/she believes the woman will not, or doesn’t want to, move her family?
  • Will an AD interact differently with a male candidate who is perceived to be more eager to move than a female candidate (because the “not moving” narrative is taken as fact)?
  • Does an AD not actively recruit ALL parent-coaches (mothers AND fathers), compared to coaches without children?

There are many questions, and very little data about this particular narrative. While data is collected, I hope that it will be put to rest until it is proven or refuted.

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