Changing the Narrative for Women Sport Coaches: Part I

dorothy_webb
Dorothy Webb, Head Volleyball Coach, Wellesley College

The under representation of women coaches within the institution of sport has been framed in many ways–from a historic decline since the passage of Title IX, to scarcity, to the more current narrative of stagnation.

OK if you are new to this topic, let me give you the data to get you up to speed. In 1972 prior to the passing of Title IX, 90% of girls and women were coached by women–today that number is only ~40%, a number that has been stagnant for the last decade (see graph below).

stagnation

If you are asking why this matters or women coaches matter, please watch this video [forward to 22:00-25:00mn in].

Women coaches exist within an occupational landscape and sport system that is dominated by men at every level, in every position, and in nearly in every sport and institution (see here if you need the data!).

Within this system, many women coaches do not feel supported, valued, or connected to the athletics administration in ways that help them be successful. Ironically, women are often blamed for the lack of, or stagnation, of women coaches. By blaming women (the people in the system with the least power) the systemic changes that need to occur to create change and unstick the stagnation fail to happen. “Women just don’t apply” is an oft heard narrative, which places blame on women. Instead of figuring out why women don’t apply or spending time and energy to actively recruit women into the candidate pool, the buck stops at the individual level–the woman or women who CHOOSE not to apply. The End.

A lack of women applicants then provides proof that women aren’t interested in coaching, and the decision maker doing the hiring is off the hook and the system in which women make choices remains unchallenged. Choices are not made in a vacuum. Choices are influenced by the people, communities, networks, family, organizational culture, and socio-cultural factors around the individual [if you want the data pertaining to the numerous barriers women coaches face in the system, see Women in Sports Coaching, watch this video, or read these blogs].

How the issue of women coaches is framed matters!  Narratives matter!

framesFraming is how something, someone or a group of people are presented to the audience which influences the choices people make about how to process that information. Frames are powerful communication schemas (i.e., narratives) in which meaning assigned to an individual, in this case women coaches, is constructed. Framing is the selection, omission, and organization of the issue by individuals (i.e., the media, ADs) to explain the phenomena. Often dominant frames, whether true or not or whether based on empirical data or not, get taken up as “the truth” and uncritically accepted, like the example above that “women just aren’t interested in coaching.”

Leading up to International Women’s Day on March 8, 2018 I am going to be writing a series blogs to help shift the narratives around women sport coaches that might help us unstick stagnation.

New data on women college coaches!

2017-18 Select 7 cover
Jamelle Elliott, Head Women’s Basketball Coach, at U of Cincinnati, Alliance of Women Coaches member, NCAA Women Coaches Academy graduate

To celebrate National Girls & Women in Sport Day, the Tucker Center for Research on Girls & Women in Sport (where I am the co-director) released its annual Women in College Coaching Report Card. Produced in collaboration with the Alliance of Women Coaches, the report documents the percentage of women in head coaching positions at institutions in seven select NCAA Division-I conferences (AAC, ACC, Big East, B1G Ten, Big 12, PAC-12, SEC) for 2017-18.

Key Findings:

  • The percentage of women head coaches of women’s teams went up for the 5th year in a row and is now at 41.5% (the bad news is that number is stagnant!, works remains to be done!)

  • In 60% of vacant head coach positions, a male was hired

  • Cincinnati and University of Central Florida were the only institutions to be awarded an A grade.

  • Nine institutions earned F grades

  • None of the select 7 NCAA D-I conferences received above a C grade

  • NCAA D-III institutions have the highest percentage of women head coaches at 45.7%

To read the full report, download the infographic, discover how the report is making a 2017-18 Select 7 infographicdifference, learn about interesting trends (including insight into which of the 86 select “big time” NCAA Division-I institutions, sports and conferences receive passing and failing grades, and see our NCAA D-III and D-II Report Cards visit : http://www.TuckerCenter.org

Tips for sport parents & encouraging mothers to coach

Recently had the privilege of talking to Erin & Marti Erickson of MomEnough.com about some of my work pertaining to youth sport parents. It was really fun and we talked about many practical tips related to being a good sport parent and how to recruit and encourage more moms to coach their children.

Listen to this 30mn radio show, you won’t be disappointed: Being a Good Sport Parent: Practical Guidance on Bringing Out the Best in Your Young Athlete

Tools, Research and Guidelines for Mother-Coaches

  • For research on working mother-coaches in youth sports, click here.
  • For A Rationale for Encouraging Mothers to Coach Youth Sport, click here.
  • For Mother-Coach Generated Strategies for Increasing Female Coaches in Youth Sport, click here.
  • For Policy Recommendations for Increasing Women Coaches in Youth Sport, click here.

LaVoi gives Distinguished Lecture on Women in Sports Coaching

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Nicole M. LaVoi, Ph.D., Co-Director of the Tucker Center

I recently had the opportunity to give the Tucker Center’s Distinguished Lecture where I laid our current and historical data on the Paradox, Pitfalls & Parity: Where Have all the Women Coaches Gone?  You can watch the lecture here (I start about 14mns in, so fast forward!!)

A puzzling paradox exists when it comes to women occupying sport leadership positions—particularly coaches. Two generations removed from Title IX, female sports participation is at an all-time high, yet the number of women coaches is near an all-time low. At the college level alone, female coaches are in the minority, representing just 43% of all head coaching positions in women’s sports nationwide. It is simply not possible that as each new generation of females becomes increasingly involved in and shaped by their sport experience—especially at the most elite levels of competition as evidenced by the dominance of the U.S. female athletes at the 2016 Rio Olympics—they simultaneously become less qualified to enter the coaching profession.

In this lecture I answered three questions I frequently get about women in sports coaching:

1. Why do women coaches matter? Why should we care?

2. Why is there a stagnation in the under-representation of women coaches?

3. What can we do about it?

 

New Report on the Dangers of Early Sport Specialization

sport-specialization-aap-2016
Sports Specialization and Intensive Training in Young Athletes; ©2016 by American Academy of Pediatrics

I am a long time advocate of late specialization-early diversification in youth sport, and this research report by the American Academy of Pediatrics “Sports Specialization and Intensive Training in Young Athletes” in the September 2016 issue of Pediatrics hits the mark and provides concrete evidence that early specialization in NOT the optimal pathway to either elite performance or health and well being.

The AAP report along with the Aspen Institute’s Project Play, I “hope” will begin to shift the discussion and beliefs about youth sport participation and structure 180 degrees away from winning/performance to fun and enjoyment and development.  In January 2015, the Aspen Institute released “Sport for All, Play for Life: A Playbook to Get Every Kid in the Game,” a 48-page report that offers a new model for youth sports in America, with eight strategies for the eight sectors that touch the lives of children.

The cultural shift has to start with sport parent and coach education.

 

Reform Needed in Youth Sport

WCCO Nov 2015 Project Play

I comment this in this piece titled “As competition rises, team sports decline, but traveling teams soar WCCO-TV”.  

The The Aspen Institute’s Project Play is also mentioned.

Project Play focuses on access to quality sport opportunities for children ages 12 and under. “Sport for All, Play for Life: A Playbook to Get Every Kid in the Game (2015),” is a 48-page report that offers a new model for youth sports in America, with eight strategies for the eight sectors that touch the lives of children.

March Madness! Visible Women Head Coaches

Here is a different twist on March Madness 2015.

It is pure Madness! (in a good way) that:

  1. the ESPN coverage of the NCAA D-I women’s basketball tournament is well produced so that we can actually SEE these amazing female athletes and their coaches
  2. a majority of the head coaches of women’s basketball are women. In the Women in College Coaching Research Series, 62.8% of head coaches of women’s basketball in the 86 “big time” NCAA D-I schools (many of which are in the tournament) are women.

Based on the 2014-15 data in the Women in College Coaching Research Series, I took the remaining 2015 Sweet 16 teams and filled out the bracket based on the percent of women’s teams at that institution which had a female head coach (see Figure 1). With that data, Maryland and Florida State would be Co-National NCAA D-I Champions (coached by Brenda Frese and Sue Semrau respectively), due to the fact 54.5% of all their women’s teams at both institutions are coached by a woman head coach. Madness!

2015 WBB sweet 16 bracket
Figure 1. 2015 Women’s NCAA D-I Winner by Percent of Women Head Coaches of Women’s Teams by Institution

 

Madness! Of note, 13 of the Sweet 16 women’s teams (81.3%) have a female head coach–that is an over-representation of women head coaches for the best teams in the nation, than are found in women’s D-I basketball in general, given the stat I stated before (62.8%). The Sweet 16 stat is a really interesting stat in that 29 of 64 teams (45.3%) in the full bracket are coached by a female head coach. Based on the data, it appears the female head coaches are proportionately outperforming their male coaching colleagues and are represented in a larger percentage in the Sweet 16, than the initial pool of women coaches in the bracket. More Madness!

And there are many other competent women head coaches represented in earlier rounds, such as Princeton coach Courtney Banghart, whose undefeated 31-0 team lost to Maryland in a hard fought game which was written about by USA Today columnist Christine Brennan.

To break the tie and declare a national champion, we (thanks Marnie Kinnaird!) looked at the gender composition of the coaching staffs for the Sweet 16 women’s basketball teams (see Figure 2 below).

We weighted the score by position, if a woman occupied the position a school earned the following points: Head Coach = 3pts, Associate (Head) Coach = 2pts, Assistant Coach = 1pt. Males in any position earned zero points. We counted only 4 coaching positions for each institution (except for UNC who had 5).

Based on the data in Figure 2, Notre Dame and Arizona State tied for the “win” with 8pts each (due to the fact both programs have 2 Associate Coaches, which are weighted more heavily than an Assistant Coach, therefore giving them the lead), and Stanford and Iowa tied for second place with 7pts each. Notwithstanding Notre Dame, Arizona State, Stanford and Iowa share an interesting stat–the coaching staff is comprised of all women.

Meaning 4 of the Sweet 16 teams (25%) are coached by all women–prime examples of women mentoring women. Madness! 

2015 Gender Composition of Coaching Staff for Women's Sweet 16 Women's Basketball  Teams
Figure 2. 2015 Gender Composition of Coaching Staff for Women’s Sweet 16 Women’s Basketball Teams

 

This data did not break the Co-National Champs tie…both Maryland & Florida State had 5pts! (mini madness!)

Seeing powerful, successful female role models, athletes and coaches, on TV matters!

It provides proof that women can be successful at the highest levels in the coaching profession. It provides visibility to young girls and women who aspire to play college athletics and who may aspire to continue following their love and passion in sport by coaching. It provides evidence and gives boys and young men a picture that women can be, and are, leaders. So thanks to ESPN and espnW for providing excellent coverage, content and production value, so that these amazing women athletes and their coaches can be seen for the role models they are. So here’s to more Madness!

p.s.-If you have an idea on how to break the tie between Maryland and Florida State, tweet me @DrSportPsych

 

Why a Woman Coach in the NBA Matters

Becky Hammon, Assistant Coach San Antonio Spurs
Becky Hammon, Assistant Coach San Antonio Spurs

This summer an NBA team was in the news… for hiring a woman to the coaching staff.

During the first week of August 2014, the San Antonio Spurs made history when they hired 16-year WNBA San Antonio Stars veteran Becky Hammon as a full-time assistant coach for the 2014-15 season.

While there are women coaches of men, the Hammon hire matters for a number of reasons:

1.The percent of women coaches at every level of competition has declined since the passage of Title IX in 1972…despite a record number of female sport participants. Based on the data, 20% of all college athletes–male and female–are coached by women and 43.4% of females have a woman head coach. If women are not seen in a position of power or a certain career, it is less likely other females will view that job as a viable and realistic career pathway. Seeing Hammon on the Spurs sideline matters because it communicates that women can (and do!) coach men at the highest level. It communicates a career possibility, and a lucrative one at that.

2. The best team in the NBA, the 2014 Champions San Antonio Spurs and the best coach in the NBA, 2014 NBA Coach of the Year Gregg Popovich, hired a woman coach. What winners do in the most visible and popular sports matters, because winning is valued in sport culture and society. Winners get to communicate what is valued, important and relevant. Popovich’s confidence in Hammon will help quell the gurgle of naysayers who believe women can’t coach men or help “mold boys into successful men” (as was stated by a current male head college coach in a Slate.com piece). If you believe this statement, then by the same logic, men should not coach females because they have no place in molding girls into women. Therefore, all athletes should be coached by the same sex. Obviously this is false logic as we know many male coaches help their female athletes grow and develop personally and athletically, and women coaches provide the same guidance, mentoring and coaching for males. Women can coach males at any level, but are rarely given the opportunity to do so.

Scholars argue the lack of opportunity for women to coach males at the highest level is about preserving and maintaining power. If women are given the opportunity to coach men in pro sports or D-I high-profile college mens’ teams, and succeed, who benefits and who doesn’t? If women are denied the opportunity to coach males–who benefits and who doesn’t?  If women are revealed as competent coaches in a domain historically and currently dominated by males–coaching males, and recently coaching all athletes–then the existing order of power may shift, and this makes some men who benefit from that power and privilege uneasy. All athletes can benefit from a gender-balanced and diverse work force–meaning they are coached by both men and women.

3. Hammon was hired because she is qualified and competent. It wasn’t a publicity stunt. Spurs head coach, Gregg Popovich stated in a release that Hammon will be an asset to his championship team. Competence matters and Popovich believes that Hammon’s knowledge and experience as a long-time veteran player and Spurs insider, will provide value to him, the coaching staff and the players. In her NBA press conference Hammon claimed she was hired because of her background, personal skills, capabilities and basketball IQ. She owned her competence.

Kudos to Becky Hammon, a coaching pioneer, as her presence at the highest level of a major men’s sport will hopefully start a national dialogue about why women coaches matter.

Related to the issue of women coaches of male athletes…

In July 2014 Doc Rivers, head coach of the NBA Los Angeles Clippers, asked Natalie Nakase to be an assistant coach for the team’s short summer league and announced she will return as the Clipper’s assistant video coordinator, a position she held last season. Nakase made her debut coaching males when she became the first female head coach in Japanese men’s professional basketball. Nakase’s goal is to be a head coach in the NBA.

In the MLB, Kim Ng is motivated, competent, experienced and poised to become a general manager. She is currently working with Joe Torre again in the MLB executive offices as Senior Vice President of Baseball Operations.

In professional men’s tennis, early in the summer of 2014 Amelie Mauresmo (2-time Grand Slam women’s tennis champion) was signed by ATP Top 10 player Andy Murray, which is in the works to become a long term arrangement.

There are other women like Hammon, Nakase, Ng and Mauresmo who want to and are competent to coach men and I hope 2014 will be the start of a trend…that competent and eager women will be considered, given a real opportunity, and hired for coaching positions, regardless of the sex of the athlete or level of competition.

To learn more about the Alliance of Women Coaches, a group dedicated to growing the number of women in the coaching profession click here.

Access free educational materials for espnW Nine for IX films

I recently had the opportunity to work in collaboration with espnW to develop discussion guides for the Emmy-nominated Nine for IX film series.

Nine for IX premiered June 18, 2013, as part of ESPN’s celebration of the 40th anniversary of Title IX. Inspired by the 40th anniversary of Title IX, ESPN Films and espnW produced nine documentary films about women in sports, told through the lens of female filmmakers. Nine for IX Films are a collection of remarkable stories that offer teachable moments and powerful lessons in the history of sports. .

The Nine for IX Knowledge Center is a free resource available to institutions, organizations, administrators, professors, coaches, and students who want to lead thoughtful and engaging discussions around key themes in the films. The Knowledge Center provides discussion guides for each film, film posters, and a sign-up form to receive the Nine for IX DVD set, all free of charge. The Knowledge Center is a tool that goes beyond the entertainment value of the films and leverages the rich educational content of the embedded lessons and messages within the films.

The discussion guides generate thought-provoking discussion topics around key themes and issues present in the films such as gender equality, intersectionality, identity politics, sport and politics, social class, racism, and sexism, along with issues related to sport psychology, sports media coverage, sports marketing, and sports as a vehicle for developing role models. Each unique guide contains Key Concepts, Discussion Questions, Additional Readings and Additional Activities.

I wrote a specific guide for coaches for The 99ers, a film about the 1999 Women’s World Cup Championship team, that coaches can use as a team building activity and to discuss what it takes to develop performance excellence and a positive team culture.
To access the free materials, including obtaining a free DVD box set of the Nine for IX film series, discussion guides, and posters visit the espnW Nine for IX Knowledge Center.