On Monday, October 19 I took part in the Tucker Center Distinguished Lecture Series on The Impact of Social Media on Women’s Sports-which you can view in its entirety here. There were so many great ideas and critical thinking from so many perspectives that I’m still processing, but here are my Top 5 as of now.
1. Women’s sport marketing & promotions have always been viral and no one is really sure how to measure return on investment. Social media should be about building relationships and you can’t always measure the impact of relationship building. (@DigitalMaxwell, Dr. Heather Maxwell)
2. The success of female sports journalists depends on the success of women’s sports, but half of female sport journalists surveyed don’t feel a responsibility to cover women’s sports. They don’t want to be pigeon-holed.(@mariahardinpsu, Dr. Marie Hardin)
3. Is it fair to place the burden of marketing & promoting women’s sports on the shoulders of the female athletes-especially those in “non-traditional” sports like ice hockey? Is this the new model we are left with as social media envelops traditional sport media (where female athletes get 6-8% of the coverage)? (@angelaruggiero, Angela Ruggiero, US Women’s National Ice Hockey Team)
4. Interest in women’s sport is being measured by “click throughs” in online editions of newspapers & websites. So if people don’t click on women’s sport stories, it is interpreted as “non interest”. Those who support women’s sports have to CLICK the stories that we can find! (Rachel Blount, Sports Columnist, Star Tribune)
5. Time remains to take control of social media and use it effectively to grow women’s sports, but time is running out (Rachel Blount, Sports Columnist, Star Tribune)
If you watched it what were your thoughts?