When a student (nice find EH!) sent me this blog post “She Got Game Too: Is the NBA Dance Bracket’s Time Up?” by Sarah Tolcser (@ticktock6). At first glance I thought the blog was about “The Dance”…like as in, NCAA March Madness. I was mistaken.
This blog post is about the NBA.com Dance Bracket 2010, which I had no idea even existed…did you? If you click on a Dance Team logo, for example the Luvabulls (yes…roll eyes at the name) you will see pictures of the dancers so that you can appropriately vote. I couldn’t find any criteria for what I’m supposed to be voting for, so I’m guessing it is a vote for the best dancers?
Tolcser makes some GREAT points about the NBA’s confusion about how to market to female fans. She writes, “The answer is not more pink jerseys. Things like, as a member of a growing class of unmarried women ages 25-44,”family friendly” promotions and cute distractions on court during the game entice me no more than they entice male fans. Things like, some of the advertising spots from your own sponsors have sexist overtones that make me uncomfortable. Things like, when I go to your official website and see scantily-clad girls on the front page, I can’t help feeling that the NBA is not meant to be “for me.” WELL SAID!
Females comprise a growing, and predominately untapped, market of sport fans. In a previous blog about female sport fans, I summarized the statistics about the percentage of women that attend professional sport events.
I’m joining Tolcser (@ticktock6) in challenging the NBA and other professional sports to ask their female fans–what can we do for you?! Who’s in?
3/25/10 addition: Tolscer just added another great blog on the “Body Shot” contest the Memphis Grizzlies are currently running pertaining to their dancers The Grizz Girls and their “preparation” for the NBA.com Dance Bracket. It just keeps getting better…it certainly is MARCH MADNESS!!
One Reply to “The NBA.com Dance Bracket?”
I don’ think that the NBA cares at all about marketing specifically to potential female sports fans. The pink jersery’s aren’t really there to market the league to women. The jersey’s are there to have merchandise to sell to the non-sports interested girlfriends and wives of the hardcore male fan.