Tweets during sport events: A sport psychology perspective

Carolyn Bivens,the LPGA Tour Commissioner recently stated in an interview, “I’d love it if players Twittered during the middle of a round,” and “encourages” players to use hand held devices to post content on social-media Web sites such as Twitter or Facebook during tournaments, even if it runs counter to golf etiquette. The LPGA is not the first professional women’s sport to enter the world of social media. The WPS has dabbled with tweets during games, and many female athletes, leagues, and coaches have Twitter pages (To see them all visit the Twitter Lounge at Women Talk Sports). sport psychology image 2While the effectiveness of Twitter in marketing and promoting women’s sport is still rages, I’d like to offer a sport psychology perspective on tweeting during competition.

Psychological skills in sport include (but are not limited to) managing energy and anxiety, self-talk, visualization, goal setting, and attentional control. Perhaps tweeting between holes, during halftime or between periods, or if a player is on the bench, might be a good idea but even that is stretching it. If an athlete is tweeting (to interact with fans, give fans what they want, make athletes accessible, make the sport more appealing…or for whatever purpose it is supposed to accomplish), even on the bench, she is not paying attention to relevant information in the game that she might need when called upon. I can see it now…

basketballCoach: “Why did you miss that defensive coverage? She has been doing that same move all night long? I sent you in there for your defense, you’re our stopper!!!”
Athlete:“Sorry Coach, I’ve been busy tweeting while on the bench so that more fans will come watch our games and the league is ‘encouraging’ us do it”
Coach: “No one will come if we are losing games because players off the bench have no clue what is going on!…give me that IPhone!”

In golf, a player must maintain mental focus the entire round. One errant shot, wrong club, mis-read can be the difference between making the cut and making travel plans to the next tournament. Some athletes do have the ability to refocus attention quickly, but some do not. Why take the chance?

golf puttCoach: “What happened on the back nine? All you had to do was to make par all the way in to make the cut!”
Athlete: “On hole 14 I stopped to tweet how I was doing to my tweeples, and then I was rushed for my shot and had to go through my ritual quickly. I lost focus and before I knew it, my second shot was in the water which made me so mad because I knew it was because I had lost focus, which made me more unfocused and angry at myself and it spiraled from there.”

Athletes that are mentally tough (the ability to perform on command regardless of the situation), have developed psychological skills which include highly detailed and systematic rituals that are practiced. These rituals increase the likelihood of optimal performance. Will competitive rituals now include tweeting?

Athlete:(golfer through pre-shot routine) Assess yardage, wind direction and lie. Pick club, take practice swings, repeat cue words, address ball, take a deep breath, see self hitting ball perfectly, see ball flying on right trajectory, exhale, relax shoulders, loosen grip on the club, hit it. Pick up phone to tweet result. Repeat.

Tweeting during competition has nothing to do with optimal performance. Energy and attention focus are limited quantities. The more energy and focus that goes into tweets, the less the athlete has for performing well. If I saw an opponent tweeting during a competition, I would be elated! The excitement around Twitter during games seems to driven by “what the fans want” rather than “what is best for the athletes”. After all, professional athletes are there to compete and perform the best they can on any given day–anything that distracts them from doing so is a bad idea.

From sports, to horse racing, to movies, to politics….sexism abounds

I’m going to jump contexts for this blog as I can see a trend unfolding. That trend would be overt and covert sexism against women in positions of power. It was present when Hillary Clinton ran for President (read here, here and here), it was present when Pat Summitt got her 1,000th win this winter, it occurred when Rachel Alexandra won the Preakness, it is present in the new Star Trek blockbuster movie, and it is starting up with President Obama’s Supreme Court nomination of Sonia Sotomayor. For example, today in the New York Times, in an article titled Sotomayor’s Sharp Tongue Raises Issue of Temperament the reporter wrote “Ms. Sotomayer’s sharp-tongued and occasionally combative manner — some lawyers describe her as “difficult” and “nasty” — raises questions about her judicial temperament and willingness to listen.” Would a reporter write the same verbiage to describe a male Justice? I have never heard a man have “a sharp tongue”, this is sexist language at its finest. I know I’m not the only one who has noticed this emerging trend (read here, here, and here). Keep an eye out for continued sexism surrounding Sotomayor’s nomination and confirmation hearings….all the way through the summer!

How Not to Coach Soccer: A Lesson From Minnesota

iStock_minority girls soccer_XSmallWhen I’m not writing about gender, the other part of my research, teaching and outreach pertains to youth sport—mainly studying and trying to improve sport parent sideline behavior, and helping coaches be more effective. When a story broke last week about a Minnesota club soccer team, many of my colleagues and former students forwarded the story link to me which got quite a bit of press here in Minnesota and around the country.

In short, two of the Minnesota Thunder Academy (MTA) teams played each other in the State Cup final to see who would advance to the Regionals—it was the 12-and-under girls v. the 13-and-under girls. The game ended with penalty kicks, when Coach Abboud asked the younger girls to pass the ball nicely to the opposing keeper, in essence throwing the game to the older U-13 team, instead of taking the penalty kicks to win the game. Chaos, tears, frustration, confusion, emergency meetings at all levels, commentary, opinions, anger, a public apology from Abboud, and parental support for the coach ensued. To read all the details go to, the Inside Minnesota Soccer article, the Star Tribune article, and Coach Mark Abboud’s own contrition on his blog.

Let me put this incident into a broader context of youth sport trends. The MTA is one of the most elite of soccer clubs, for “serious soccer players”, meaning they hand pick the best kids from other clubs around the state. In fact, the MTA girls recently joined the inaugural Eilte Clubs National League…yes, “national” league for 13-year-olds.

Winning_iStock_000005893466XSmallSome would argue this type of sport club is the poster child for everything that is wrong with youth sports-specialization, not developmentally appropriate, a win at all cost philosophy, year-round training, privatization, overuse injuries, burnout due to high stress and anxiety, dropout, overzealous parents, highly paid coaches with big egos, treating children like “mini-professional” athletes, and highly structured and governed adult-run clubs and organizations (to name a few).

red card_iStock_000003976608XSmallSport provides many “teachable moments”. Good coaches teach athletes to give full effort, focus on what they can control, treat opponents with respect regardless of the situation, and accept the outcome with grace. One decision by a coach does have an impact on everyone involved, and this is a cautionary tale of how not to coach because, simply put, it taught the wrong lessons. In soccer terms, this coach deserves a red card, and possibly more severe sanctions.

P.S.-A critical gender note. Notice the Minnesota Thunder Academy that houses both boys’ and girls’ teams is the namesake of the men’s team (the Thunder), and not the women’s team (the Lightening).thunderightning

The LFL…that stands for The Lingerie Football League

lfl_logoThe LFL…short for The Lingerie Football League…should really be short for “LaFf out Loud”. Please take a look at The LFL website if you haven’t yet. LFLMany of you who read this blog probably already know what my response to this might be. But first you should see some recent practice pictures featured on SportsIllustrated.com. Honestly I don’t even know where to start the critical commentary…the team names, the uniforms, the photo gallery, the concept…..(sigh).

If this league survives and thrives, then I guess we all have more data to help us answer the burning question “Does sex sell women’s sport?” What do YOU think about The LFL?

“Marginalization of women and girls—one of humankind’s oldest problems”

Recently U.S. Secretary of State Hillary Clinton delivered the commencement speech at Barnard College, an all women’s college located in New York City. Her speech had many good points, but there are two excerpts in particular which inspired this blog. First, Clinton states, “Marginalization of women and girls goes on. It is one of humankind’s oldest problems.” Given the dialogue generated around my past blog (and at Women Talk Sports) pertaining to whether Twitter is good or bad for women’s sport and if sex sells women’s sport, Clinton’s remarks about the use of social media are particularly relevant.

In her speech Clinton challenges the women of Barnard, and all of us indirectly, to use social networking tools to better the lives of girls and women. Clinton says, “But now, it [news] is beamed worldwide by satellites, shared on blogs, posted on Twitter, celebrated in gatherings. Today, women are finding their voices, and those voices are being heard far beyond their own narrow circumstances. And here’s what each of you can do. You can visit the website of a nonprofit called Kiva, K-i-v-a, and send a microloan to an entrepreneur like Blanca, who wants to expand her small grocery store in Peru. You can send children’s books to a library in Namibia by purchasing items off an Amazon.com wish list. You can sit in your dorm room, or soon your new apartment, and use the web to plant trees across Africa through Wangari Maathai’s Green Belt movement.

And with these social networking tools that you use every day to tell people you’ve gone to get a latte or you’re going to be running late, you can unite your friends through Facebook to fight human trafficking or child marriage, like the two recent college graduates in Colombia – the country – who organized 14 million people into the largest anti-terrorism demonstration in history, doing as much damage to the FARC terrorist network in a few weeks than had been done in years of military action. (Applause.)Clinton at Barnard

And you can organize through Twitter, like the undergraduates at Northwestern who launched a global fast to bring attention to Iran’s imprisonment of an American journalist. And we have two young women journalists right now in prison in North Korea, and you can get busy on the internet and let the North Koreans know that we find that absolutely unacceptable. (Applause.)

These new tools are available for everyone. They are democratizing diplomacy. So over the next year, we will be creating Virtual Student Foreign Service Internships to partner American students with our embassies abroad to conduct digital diplomacy. And you can learn more about this initiative on the State Department website.This is an opportunity for all of us to ask ourselves: What can I do?….no matter what you’re doing, you can be a citizen activist and a citizen diplomat.”

So while the jury is still out on whether social media is good or bad for women’s sport, how we might train female athletes to use it effectively, if female athletes can “have it all” (i.e., promoting sexy, feminine, yet strong athleticism) or if by doing so they are reproducing the same old gender stereotypes that undermine women’s athletics, or if sex truly does or does not sell women’s sport, we do know a few things.

Girls and women in sport, and unfortunately in many other contexts, continue to be marginalized. I invite everyone—women and men alike—who care deeply about sport and physical activity as a means for female empowerment and positive development, should reflect on Clinton’s remarks. How can we become “citizen diplomats” and use social media for the greater good of helping develop, grow and sustain women’s sports?

Note: As a related aside, when I was coaching Women’s Tennis at Wellesley College (’94-98), an all women’s college and the alma mater of both Secretary Clinton for former Secretary of State Madeleine Albright, the book store had a great t-shirt. On the front it said, “Wellesley trains women to be secretaries”…and on the back it said “Secretary of State”.

(photo credit to Secretary Clinton blog)

A Little Break

I’ll be taking a little break from the blog this week while I spend time at the cabin…a Minnesotan’s favorite place.
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The WNBA Expect Great Campaign: What is Your Opinion?

AAIQ024~Lindsay-Whalen-PostersSince this is a critical commentary on sport, I have to agree with Zalika Green, fellow Women Talk Sports blogger, and her opinion on the new WNBA Expect Great commercials. I really wanted to like them, and the slogan “Expect Great” held great promise. But once I watched them, I was disappointed. I wanted to see the athletes in action, not stills. The WNBA has a lot of great talent, show them doing what they do best!

What do you think? Watch them, vote with this poll and comment here if you feel inclined.

Sexism & Horse Racing: The Preakness

RAI’m watching the pre-race coverage of the Preakness horse race right now on NBC. I’ve been following the media coverage of this race all week. Drama and debate rage on “should fillies race with stallions” due to the recent success of filly Rachel Alexandra. What strikes me, is that nearly the same arguments arise when female athletes compete or encroach upon male sport…wait…I’m sorry horses are athletes (just look at ESPN’s Top 100 athletes of the century…where there are almost as many horses as female athletes).

Some, including RA’s former owner Harold McCormick, stated that “fillies should race with fillies, and stallions with stallions”. RA’s new owner Jess Jackson said today on NBC that “Champions should race with champions….the best should race against each other…and it isn’t a matter of female or male, she is a good horse.” Sport sociologists have pointed out that separating male and female athletes is arbitrary and serves to reinforce a gender binary that perpetuates male superiority, because if females are not allowed to compete with males, females can never beat males.

RA is bigger and weighs more than Mine That Bird who won the Kentucky Derby, but everyone is talking about how she is “at more risk for injury” (which is another reason why it is argued females should not compete with males, they are fragile and more susceptible for injury). But no commentators are saying that Mine That Bird should not race because he is smaller and weighs less.

Her new trainer just said that “she is a classy filly” and they have just been trying to keep her happy. Classy and happy? Would we say that about a male horse? (maybe we do, I don’t know horse racing well).

One commentator just said RA is a “man running against boys….she’s a freak!” and a former jockey commentator called her “a super filly” (when female athletes are really good and start beating males, they are often called “men” or labeled lesbian. Females are in essence regendered or classified as super-normal, to explain why they excel in sports). Only a “super” filly can beat a male horse! Well let’s see what happens!……

UPDATE: RACHEL ALEXANDRA WINS!!!!!!!!!!!!!!!!! THE FIRST FILLY TO WIN THE PREAKNESS SINCE 1924 and the first horse to win it from the #13 position! Perhaps she IS a super filly. Her jockey Calvin Borel just said, “She is the best horse he’s ever ridden”. (he didn’t say best female horse…best horse). We can only hope the post-race coverage is less sexist and echos that of Borel…she is a great horse. Period.

Selling Sex Does NOT Attract Men to Women’s Sport

I just saw a short video as a result of a Twitter from the WNBA. The power of social media at work for one “opt-in” follower! The video is by Mr. Alex Chambers, a self-proclaimed avid WNBA fan who also Twitters, and blogs. Yes, I said “Mr”!

I’m posting this because Mr. Chambers is a prime example of my previous point that sex does not sell women’s sport, it sells sex (not sport) to young men….and alienates and/or offends female sport fans. If women’s professional sport leagues want attract the coveted demographic–young male sport fans–they have to do a better job of selling athletic competence.

Notice in Mr. Chambers’ video, not once does he mention how attractive, sexy, feminine, or motherly the players are. He loves BASKETBALL and he loves the WNBA. 0908jack-black-wnba200I agree with him there are more male fans out there like him….and more that would likely become women’s sport fans if it was marketed differently or deemed “cool” and acceptable by males in general (like if Jack Black pictured here were at a Sparks game…I’m not sure if he is or isn’t at a WNBA game). Keep up the good work Alex Chambers…I can’t wait to hear more about your “journey” this summer. On similar note, the WNBA is about to fully release their new marketing campaign “Expect Great”. The title sounds promising!