Today I was preparing for a WeCoach workshop and was looking for some images on IStock.com. Pictured here is a classic example of how the (re)production of gender stereotypes starts early and in ways we might not even notice because they seem so innocuous. Ironically, shortly after I found these images I read the AAUW blog on Why Media Representation Matters which touched upon the newly released The Shriver Report-A Woman’s Nation. So far, I’ve read the Executive Summary of A Woman’s Nation, and in light of the Tucker Center’s Distinguished Lecture on the potential impact of social media on women’s sport and the story released today by the New York Post suggesting that ESPN encourages “sexual insensitivity”, I was struck by the assertion that outdated gender stereotypes will only change if women rise within the ranks and launch new media of their own. So what are we waiting for?
Top 5 Take Aways: Social Media & Women’s Sports
On Monday, October 19 I took part in the Tucker Center Distinguished Lecture Series on The Impact of Social Media on Women’s Sports-which you can view in its entirety here. There were so many great ideas and critical thinking from so many perspectives that I’m still processing, but here are my Top 5 as of now.
1. Women’s sport marketing & promotions have always been viral and no one is really sure how to measure return on investment. Social media should be about building relationships and you can’t always measure the impact of relationship building. (@DigitalMaxwell, Dr. Heather Maxwell)
2. The success of female sports journalists depends on the success of women’s sports, but half of female sport journalists surveyed don’t feel a responsibility to cover women’s sports. They don’t want to be pigeon-holed.(@mariahardinpsu, Dr. Marie Hardin)
3. Is it fair to place the burden of marketing & promoting women’s sports on the shoulders of the female athletes-especially those in “non-traditional” sports like ice hockey? Is this the new model we are left with as social media envelops traditional sport media (where female athletes get 6-8% of the coverage)? (@angelaruggiero, Angela Ruggiero, US Women’s National Ice Hockey Team)
4. Interest in women’s sport is being measured by “click throughs” in online editions of newspapers & websites. So if people don’t click on women’s sport stories, it is interpreted as “non interest”. Those who support women’s sports have to CLICK the stories that we can find! (Rachel Blount, Sports Columnist, Star Tribune)
5. Time remains to take control of social media and use it effectively to grow women’s sports, but time is running out (Rachel Blount, Sports Columnist, Star Tribune)
If you watched it what were your thoughts?
The 3G’s (as in Great) of Effective Coaching
My last blog post outlined the “3C’s” (as in Champion) of coaching, this blog is about the 3G’s (as in Great).
The 3G’s are not mine, but a creation of Steve Wilkinson, former men’s tennis coach of Gustavus Adolphus College in St. Peter, MN. Wilk has a unique philosophy which has allowed him to become the most winningest coach of collegiate tennis, whom I’ve written about in a previous blog. The ironic thing is that nothing in his philosophy has to do directly with winning. Wilk was inducted into the Gustavus Athletic Hall of Fame this weekend, along with my teammate Amy (McCrea) Morrell. In his speech Wilk talked about the 3G’s–gifts, grace, and gratitude.
The 3G’s are a great compliment to the 3C’s, as coaching is a gift for which we should be grateful, and one we are allowed to do by grace. This is by far a simple explanation for the eloquent words Wilk uses to describe his coaching career. I’m certain there will be more blogs on this topic in the future.
LaVoi’s 3C’s of Effective Coaching
If there is one theoretical framework that can easily be applied to helping coaches be more effective, it is the motivational framework of the Self-Determination Theory (SDT). SDT posits that human beings have 3 essential needs: the need for relatedness, the need to feel competence, and the need for autonomy.
I like to call these needs “The 3C’s“–care, competence, & choice–as talking “theory” is usually not met with interest and enthusiasm! When the three needs are not being met, well-being, optimal health, functioning, performance, and development are less likely to occur. Coaches play a unique role in meeting the needs of their athletes. If you’re interested in increasing your effectiveness as coach, parent, manager or any task that involves social interactions with other human beings, I’d encourage you to learn more about SDT.
What do Online College Coach Biographies Tell Us About Inclusivity?
See a guest column I wrote with graduate student Austin Stair Calhoun for the Women’s Sports Foundation, It Takes a Team newsletter titled: What Can Online Intercollegiate Coach Biographies Tell Us About Inclusivity and Tolerance of Diverse Sexual Orientations?
In a previous blog I posted our pilot study poster and results about this project. We’re currently finishing the data collection and analysis (with undergraduate Alicia Johnson, Minnesota State) for a full-scale national study which replicates the pilot. Stay tuned!
Where are the Photographs of Female Coaches?
As part of my research and outreach I’m always trying to track down pictures of female coaches, specifically at the youth level, that don’t look “staged”. I’ve looked in most all the photo websites like IStock Photo, and when you type in “female coaches”…well just try it and see for yourself. The choices are really pathetic—similar to the image you see here (not from IStock). 
In fact, if you only looked at the pictures you can find on these type of sites– or anywhere for that matter— you’d wonder if legitimate female coaches exist at youth or interscholastic levels.
I’ve had my colleagues and graduate students look as well, in case I was missing something or not searching correctly or in the right spots. Same result. When I needed images for the website of my new initiative to increase the number of female coaches, We Coach: Educating & Empowering Through Sport, I had to email female coaching friends for images of themselves.
This blog was inspired when I got notice today from WordPress.com that I could have access to pictures on PicApp.com, a site I had not previously been aware of. I immediately went to their site and typed in “coaches” and 3,829 images on 64 pages came up. Here is an example of what you will see–male coaches in action, in uniform, on the field looking competent and in charge. [picapp src=”e/5/7/a/Georgia_Southern_v_69ab.jpg?adImageId=5443390&imageId=6769230″ width=”234″ height=”150″ /] [picapp src=”6/1/2/f/Pistons_vs_Hawks_f5db.JPG?adImageId=5556926&imageId=6783389″ width=”234″ height=”159″ /]What you will not see are pictures of female coaches. I gave up looking for a female coach after the 5th page of images (sigh). (NOTE: I wrote this blog last night, and when I went in today the first images are from the Women’s Sport Foundation Annual Salute to Women’s Sport, including a few of Pat Summitt, the most winning-est coach in collegiate basketball. However, the images of Summitt are not in action, on the court, or in coaching attire, which sends a very different message about coaching competence compared to the images of the male coaches on the page)
Next I typed in “female coaches” resulting in 475 images on 8 pages. The first image is picture of Nadal signing autographs—not sure what this picture has to do with female coaches? The second image is this woman, who in my opinion doesn’t exactly look like a coach.
[picapp src=”c/f/b/e/Rafael_Nadal_Pre_41d7.jpg?adImageId=5557660&imageId=5606384″ width=”234″ height=”316″ /] [picapp src=”9/0/3/e/PicImg_Sarah_Gronert_in_f773.JPG?adImageId=5558108&imageId=4527814″ width=”234″ height=”332″ /]
The ironic part is the search for “female coaches” elicited more pictures of male coaches than female coaches, but when you search for “coaches” only pictures of real male coaches in action show up. (Note: the pics of Summitt mentioned previously do NOT appear on the “female coaches” page)
If you have the skills, passion, and time…please take some high resolution, pictures of female coaches in uniform, and “in action”. When I say “in action” I mean in action while coaching. Take pictures of what it looks like to coach in a REAL game, match, meet, or practice. When you do, make them available somewhere and let me know where to find them! Or if you know of a site with good images of female coaches not at the collegiate level, please enlighten me.
The scarcity of images that portray athletic competence of female athletes is well documented and I’ve written about it previously, but the same portrayal pattern exists for female coaches. A lack of legitimate images virtually and literally erases female coaches which is not good for anyone. Where are the pictures of female coaches?
One Sport Voice Gets a New Look!
As my blog and website have grown (along with my meager Web skills), I wanted a little different look and presence on the Web. What do you think of this new “skin”? I’d love your feedback.
Example of Reproducing Traditional Gender Roles in Soccer
This example comes from Fox Soccer.com titled Soccer Wives and Girlfriends. Why this is on a sport website is interesting food for thought. I looked for “Soccer Husbands and Boyfriends” on the WPS website but (thankfully) did not find any. It is picture essays like this that relegate women to the sidelines. Not to mention only including pictures of male soccer player’s female partners and companions is not very inclusive.
3 Letters Make A Big Difference for WNBA’s Taurasi
Does anyone else find it ironic that WNBA player Diana Taurasi of the Phoenix Mercury went from DUI in July to 2009 WNBA MVP in September and WNBA Champion in October? Perhaps more interesting is that the DUI was rarely mentioned at all in the last few weeks of the WNBA playoffs. What are your thoughts on this? I’m mixed. I’d love to hear what you’re thinking.
FINALLY! A Worthy Comparison
On the eve of the final WNBA playoff game, I just watched a fantastic video made by a WNBA Intern, that I saw due to a Tweet by Minnesota Lynx player Candice Wiggins (@candicwiggins). In the video, clips featuring similar plays from the NBA and WNBA are shown back-to-back or simultaneously. What this sets up is that WNBA players are as athletic as, and do exactly the same exciting plays as their NBA counterparts. Female athletes are depicted in action, on the court, in uniform doing what they do best (in contrast to passive, off the court, and NOT in *cough* uniform Serena Williams). Brilliant! Usually when female athletes are compared to male athletes, the male version of the game is constructed as “better than”, more exciting, or the real version. Not in this video!
Advice to the WNBA: HIRE THIS INTERN. Whomever you are Intern, NICE WORK! This is exactly the kind of marketing and fresh thinking the WNBA needs to sustain the league.
Update: I’ve been advised that credit may be due to more than one intern. In that case, hire them all!
One Sport Voice 